Chanel Assistant PR Manager

Taipei City • Taiwan

Monday, June 2, 2025

Chanel, a preeminent luxury brand renowned for its timeless elegance and innovative spirit, operates within a mature market characterized by a significant elite consumer base and a strong social media presence. As part of its commitment to maintaining its status as a leader in the luxury sector, Chanel is focused on optimizing media investments and enhancing its communication strategies. The brand is dedicated to sustaining its unique positioning and developing its communication media capabilities for future growth.

1. Lead media insights and communicate strategic directions for both online and offline channels.
2. Provide competitive insights and assess the emerging media landscape.
3. Conduct strategic media assessments and analyze media targets.
4. Propose objectives and evaluate the performance of the media agency, including bonus assessments.
5. Ensure the media agency has adequate resources to execute strategies and provide alternative recommendations.
6. Inspire and motivate the media agency to excel in media planning and buying.
7. Support divisions in developing alternative communication and media strategies.
8. Champion best practices and share case studies to enhance media strategy planning processes.
9. Maintain regular dialogue with divisions to review strategic proposals and communication planning issues.
10. Partner with PR, CRM, and social media experts to formulate holistic communication strategies for major campaigns.
11. Review communication media strategies and identify new media communication opportunities.
12. Analyze competitor media spend and ensure key competitor activities are communicated.
13. Ensure media strategies and plans align with brand objectives and challenge media agency proposals as needed.

1. Proven experience in media strategy and communication within the luxury sector.
2. Strong leadership skills with the ability to inspire and motivate teams.
3. Excellent analytical skills and the ability to interpret media insights.

1. Strategic media planning and assessment
2. Leadership and team motivation
3. Analytical and competitive insight analysis
4. Communication and collaboration with PR, CRM, and social media experts

Significant experience in media strategy and communication within the luxury fashion industry is required.

Bachelor's degree in Marketing, Communications, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts.

Chanel fosters a culture of innovation and excellence, encouraging creativity and collaboration across all divisions. The brand values diversity and is committed to creating an inclusive environment where employees can thrive and contribute to its legacy of luxury and sophistication.