Cartier Regional Trade Marketing Manager

Cartier, a distinguished name in the luxury industry, operates under the esteemed Richemont Group. Richemont Americas is committed to fostering a diverse and inclusive environment, celebrating the unique backgrounds and perspectives of its employees. This dedication to diversity fuels creativity and innovation, driving the company's pursuit of excellence.

1. Define and implement the regional marketing plan for fragrances across Latin America and the Caribbean, including Boutiques, Specialists, and Travel Retail.
2. Lead product launches in collaboration with supply chain and store entities to maximize commercial impact and market exposure.
3. Adapt marketing strategies to align with the specific cultural and seasonal nuances of South American markets.
4. Oversee the annual Strategic Plan process for fragrances from concept through implementation and monitoring.
5. Develop and share action plans with key stakeholders for major markets.
6. Coordinate the local 360 Marketing strategy with HQ and local management, including budgeting and resource allocation.
7. Elevate the fragrance experience within the retail network through the Fragrance Retail Integration strategy.
8. Prepare and adjust product assortments biannually to meet regional needs.
9. Define and monitor KPIs for boutiques in collaboration with retail and commercial teams.
10. Coordinate action plans based on performance analysis and prepare regional reports for Brand Central Management.
11. Identify e-commerce opportunities and ensure alignment with HQ guidelines.
12. Collaborate with media teams to support strategic media plans for major lines and launches.
13. Monitor competitor activities and manage the A&P budget in communication with Finance.
14. Develop client strategies and CRM opportunities in collaboration with client departments.
15. Conduct in-person and virtual training sessions on Cartier history, products, and sales techniques.
16. Collaborate with commercial teams to implement retail action plans and propose specific activations.
17. Ensure proper implementation of visibility enhancements and develop planograms as needed.

1. Bachelor’s degree in Marketing or a related field; Master’s degree preferred.
2. 5-10 years of relevant experience in fragrances, trade marketing, strategic planning, and project management.

1. Fluency in English and Spanish; French and Portuguese are advantageous.
2. Detail-oriented with strong organizational and multitasking abilities.
3. Entrepreneurial spirit and proactive problem-solving skills.
4. Excellent interpersonal and communication skills.
5. Dynamic team player with the ability to coordinate cross-departmental initiatives.
6. Analytical skills and solutions-driven mindset.
7. Proficiency in Excel and PowerPoint.
8. Willingness to travel (20-30%).

5-10 years of relevant work experience in fragrances, trade marketing, strategic planning, and project management.

Bachelor’s degree in Marketing or a related field; Master’s degree preferred.

Richemont offers a comprehensive benefits package, including medical, dental, and vision programs, health savings accounts, life insurance, disability benefits, and a 401(k) with employer match. Additional perks include paid time off, wellness reimbursement, and access to an employee assistance program. Employees are encouraged to engage in community service with volunteer days off.

Richemont Americas prides itself on a culture of inclusivity and diversity, valuing the unique contributions of each employee. The company encourages creativity and innovation, fostering an environment where employees can thrive and contribute to the community.