Byredo Global Media & Performance Manager

Byredo is an independent luxury fragrance and beauty house known for minimalist design, artisanal perfumery and a strong creative sensibility. The brand operates globally through flagship stores, wholesale partners and digital channels, and positions itself at the intersection of contemporary culture and craftsmanship.

1. Define and execute the global paid media strategy across search, social, programmatic and display to drive acquisition, retention and brand metrics.
2. Manage performance marketing campaigns end-to-end: media planning, buying, trafficking, optimisations and reporting.
3. Own budget allocation and forecasting for paid channels; maximise return on ad spend while scaling profitable volume across markets.
4. Develop and maintain measurement and attribution frameworks (incrementality testing, A/B, lifetime value modelling) in partnership with analytics teams.
5. Lead relationships with external media agencies, DSPs and technology vendors; set briefs, SLAs and monitor delivery.
6. Collaborate cross-functionally with CRM, e‑commerce, creative and regional teams to ensure cohesive customer journeys and on‑brand messaging.
7. Create regular performance dashboards and executive summaries for senior stakeholders; translate data into actionable recommendations.
8. Ensure data governance, privacy compliance and correct implementation of tracking (pixels, tags) across regions.

1. Minimum 5 years of experience in digital media and performance marketing, preferably within luxury, beauty, fashion or premium consumer brands.
2. Proven track record managing global paid media budgets and working with external media agencies and DSPs.
3. Strong analytical aptitude with experience defining measurement frameworks and improving ROAS through testing and optimisation.
4. Excellent stakeholder management and cross-cultural collaboration skills to operate across regional markets.
5. Fluent written and spoken communication, with the ability to present complex performance insights to senior leadership.

1. Google Analytics 4 (GA4)
2. Google Ads
3. Meta Ads Manager
4. Display & Video 360 (DV360)
5. The Trade Desk
6. Google Tag Manager
7. Looker Studio (Data Studio)
8. Advanced Excel
9. SQL

At least 5 years of hands-on experience in performance marketing and media planning, with demonstrable results scaling paid acquisition across multiple markets. Experience within luxury, beauty or fashion categories and managing agency partners and global budgets is strongly preferred.

Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience.

Byredo cultivates a design-led, creative environment where product craft and cultural relevance are central. The workplace values aesthetic rigor, cross-disciplinary collaboration and high standards of execution while operating across international markets.