Burberry General Manager

Burberry is an iconic British luxury fashion house renowned for its heritage craftsmanship and innovative approach to design and digital engagement. The brand combines strong creative direction with global retail operations and a commitment to responsible luxury, offering employees the opportunity to work at the intersection of product excellence, experiential retail and brand storytelling.

1. Provide visible, hands-on leadership on the shop floor and act as a brand ambassador, modelling Burberry behaviours and standards.
2. Drive commercial performance through sales leadership, conversion optimization, inventory awareness and opportunity conversion.
3. Recruit, develop and retain high-performing talent; establish succession plans and cultivate a continuous learning culture within the store.
4. Ensure exemplary customer experience by coaching the team, embedding customer-focused behaviours and nurturing long-term client relationships.
5. Maintain luxury store standards and execute Visual Merchandising guidelines to preserve the brand environment and presentation.
6. Leverage digital assets and e-commerce touchpoints to enhance the in-store client journey and performance.
7. Oversee operational excellence and compliance with corporate policies, local employment and retail legislation, including health and safety procedures.
8. Monitor store metrics (sales, conversion, data capture, shrinkage) and report against Burberry Store Management behaviours and targets.

1. Proven alignment with Burberry Store Management behaviours: Service Focused, Leading to Inspire, Commercially Aware, Developing Talent and Driving Excellence.
2. Demonstrable luxury retail management experience with responsibility for sales turnover, team leadership and multi-faceted store operations.
3. Strong product knowledge and a genuine passion for fashion and luxury service.
4. Digital fluency with confidence navigating social media and e-commerce environments.
5. Awareness of local employment and retail legislation and ability to ensure store compliance.
6. Flexible availability to meet store operational needs and peak trading requirements.
7. Local language plus fluent English.

1. Rivo
2. Visual Merchandising
3. Digital and social media literacy
4. E‑commerce platforms
5. Customer relationship management
6. Inventory optimisation
7. Sales performance analysis
8. Talent development
9. Health & Safety compliance

Significant retail management experience within a luxury brand or luxury service environment, with proven results in driving sales, managing teams and delivering high service standards. Experience will be assessed by the scale and complexity of prior roles, including sales turnover, conversion metrics and headcount responsibility.

Bachelor’s degree in business, retail management, hospitality or a related discipline, or equivalent professional experience in luxury retail management.

Burberry fosters a creative, values-driven workplace that balances heritage craftsmanship with digital innovation. The brand emphasises talent development, inclusivity and sustainability, offering employees opportunities to grow within a globally recognised luxury house.