Burberry General Manager

Burberry, a distinguished name in the luxury fashion industry, is renowned for its commitment to creativity and innovation. As part of a global conglomerate, Burberry offers a dynamic and inclusive workplace that fosters the development of creative minds from diverse backgrounds. The company is dedicated to sustainable luxury and aims to drive industry change while championing community engagement.

1. Lead the store team by setting exemplary standards and inspiring team members to achieve excellence.
2. Enhance the employee experience by driving satisfaction and elevating team behaviors.
3. Elevate the customer experience to increase satisfaction and brand loyalty.
4. Drive store performance and growth through superior operational and commercial execution.
5. Maintain a constant focus on the brand, fostering engagement and passion among the store team.
6. Act as a brand ambassador on the shop floor, modeling Burberry behaviors.
7. Provide coaching and feedback to the store team to ensure an excellent customer experience.
8. Ensure the luxury environment is maintained through adherence to Visual Merchandising guidelines.
9. Utilize digital assets to enhance the customer experience.
10. Retain and develop talent by leading and inspiring a high-performing store team.
11. Elevate the store team's capabilities through recruitment, development, and succession planning.
12. Foster a learning culture and strengthen the store team's connection to the brand.
13. Possess and promote excellent product knowledge across the store team.
14. Optimize sales performance by understanding product sales and inventory.
15. Cultivate long-term customer relationships and embed customer-focused behaviors.
16. Maintain awareness of the local market environment, including customers, competitors, and talent.
17. Identify and convert opportunities to drive store performance.
18. Ensure compliance with corporate standards, policies, and initiatives.
19. Develop and practice a health and safety emergency evacuation plan.

1. Alignment with Burberry Store Management behaviors, including service focus and commercial awareness.
2. Fluency in local language and English.
3. Passion for fashion and a luxury ethos.
4. Awareness of local employment and retail legislation.
5. Flexibility to work as required to meet store needs.

1. Leadership and team management skills.
2. Strong commercial acumen.
3. Excellent communication and interpersonal skills.
4. Digital awareness and proficiency in navigating social media and e-commerce.
5. Ability to cultivate customer relationships.

Experience in a luxury brand or luxury service and selling environment, with retail management experience appropriate to the role's size and complexity.

Expected base salary ranges from $115,000 to $130,000 annually, with potential for commission earnings, discretionary bonuses, and incentive packages.

Comprehensive Company-sponsored benefit programs.

Burberry fosters a culture of creativity and inclusivity, encouraging diverse perspectives and innovative thinking. The company is committed to sustainability and community engagement, creating a supportive environment for professional growth and development.