Bvlgari SEO Specialist

Rome • Italy

Sunday, January 19, 2025

Bulgari, a renowned name in the luxury sector, is part of the esteemed LVMH Group, a global leader in high-quality products. As an employer, Bulgari offers a dynamic and innovative environment, fostering creativity and excellence in the world of luxury watches, jewelry, and accessories.

1. Translate business objectives into effective SEO strategies for each product line to enhance organic search visibility and drive traffic.
2. Lead front-end development efforts within the Salesforce PWA Kit, ensuring alignment with website performance and SEO best practices.
3. Implement advanced SEO strategies, including dynamic metadata, hreflang, canonical tags, and SPA/PWA content handling.
4. Troubleshoot and proactively propose solutions to SEO-related issues.
5. Optimize rendering (SSR/SSG) to improve indexing and Core Web Vitals.
6. Conduct in-depth analysis to identify opportunities for content optimization and target relevant search queries.
7. Monitor key metrics such as traffic, impressions, revenue, and rankings to identify trends and recommend actions for organic growth.
8. Collaborate closely with UX, content, marketing, and development teams to integrate SEO best practices into all digital initiatives.

1. At least 5 years of experience in SEO projects, preferably in an international working environment.
2. Experience in front-end development with React, JavaScript, HTML5, CSS3, and CSS-in-JS.
3. Familiarity with Salesforce Commerce Cloud and headless APIs.
4. Familiarity with Azure DevOps for managing repositories, pipelines, and deployments.
5. Strong knowledge of technical SEO for SPA/PWA and performance optimization (lazy loading, caching, CDN).
6. Understanding of paid media channels.
7. General knowledge of ADA principles.

1. Proficient in using tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Lighthouse, and similar SEO platforms.
2. Mastery in delivering SEO-driven digital strategies to achieve business goals.
3. Strong understanding of technical SEO, including search engine algorithms, indexation, and crawling.
4. Data-driven with the ability to leverage data analytics to inform strategic decisions.
5. Understanding of HTML code.
6. Effective communicator, skilled in collaboration and influencing others to achieve shared goals.
7. Ability to work in a dynamic and agile environment.

A minimum of 5 years in SEO projects, with a preference for experience in an international setting.

The position offers a comprehensive benefits package, including opportunities for professional growth and development within a prestigious luxury brand.

Bulgari fosters a culture of innovation and excellence, encouraging employees to push the boundaries of creativity in the luxury sector. The workplace is dynamic and collaborative, with a strong emphasis on cross-functional teamwork and continuous learning.