Bvlgari Public Relations Manager

Paris • France

Thursday, January 29, 2026

Bvlgari, an illustrious name in the luxury sector, was established in 1884 and has since become synonymous with Italian excellence. As part of the prestigious LVMH group, Bvlgari extends its influence globally, not only through its exquisite jewelry and timepieces but also in fragrances, accessories, and hospitality. The brand is renowned for its commitment to excellence, passion, and innovation.

1. Develop and implement the public relations strategy for the Bvlgari Hotel Paris, in alignment with the global strategy from the headquarters in Rome.
2. Draft press releases, media kits, and website content, and manage invitations.
3. Organize and coordinate press and influencer events, including media stays, press trips, and product launches.
4. Coordinate and produce content for interviews with brand spokespersons.
5. Establish and maintain a public relations calendar and manage the hotel's external relations network.
6. Enhance the visibility of Bvlgari Hotels & Resorts in local media and participate in press trips for openings as needed.
7. Oversee and animate the Bvlgari Hotel Paris Instagram account in collaboration with a dedicated social media agency.
8. Contribute to editorial planning and execution of innovative content in partnership with specialized agencies.
9. Create, coordinate, and deploy monthly content for digital platforms, press, and social media, coordinating with internal teams during shoots.
10. Design and manage cross-functional projects to enhance the image and visibility of Bvlgari Hotel Paris.
11. Coordinate events and activations related to the Bvlgari brand and key milestones.
12. Monitor the communication and public relations budget with the hotel's Director of Sales and Marketing.
13. Manage administrative operations related to communication, including expenses and archiving.
14. Conduct press and digital coverage monitoring and reporting.
15. Maintain a centralized library/archive for PR and media information, as well as an image database.

1. Bachelor's degree in Communication, Marketing, or Digital (Master's preferred)
2. Minimum of 5 years of experience in social media within the luxury sector
3. Proven ability to demonstrate creativity and excellence in execution and organization
4. Ability to work effectively in a team with a strong collective and collaborative spirit
5. Fluent in English; proficiency in Italian is advantageous

1. Exceptional social media knowledge and skills
2. Outstanding writing and communication abilities
3. Proficiency in Microsoft Office Suite
4. Creativity and organizational excellence
5. Teamwork and collaborative spirit
6. Adaptability and dynamism

A minimum of 5 years in social media roles within the luxury industry is required.

Bachelor's degree in Communication, Marketing, or Digital (Master's preferred)

Bvlgari offers a dynamic work environment with opportunities for career advancement, emphasizing diversity and inclusion in its recruitment process.

Bvlgari fosters a culture of excellence, enthusiasm, and passion, encouraging creativity and innovation. The brand values diversity and inclusivity, ensuring a fair and equitable selection process for all candidates.