Bvlgari Online Retail Director

Rome • Italy

Sunday, February 8, 2026

Bulgari, a prestigious brand within the luxury conglomerate LVMH, epitomizes elegance and innovation in the realms of jewelry and watches. As part of the LVMH group, Bulgari benefits from a rich heritage and a commitment to excellence, offering employees a unique opportunity to contribute to a brand synonymous with luxury and sophistication.

1. Define and execute the global e-commerce vision, strategy, and roadmap in alignment with brand objectives.
2. Position the online boutique as a flagship retail channel, delivering luxury storytelling, service excellence, and seamless integration with all client touchpoints.
3. Own and manage the global e-commerce P&L, driving revenue growth, profitability, and long-term sustainability.
4. Set and monitor key performance indicators (sales, conversion, traffic, AOV, CLV, Drive-to-Store), ensuring strong omnichannel synergies between online and offline channels.
5. Champion a best-in-class luxury digital client experience across the full journey, from discovery to post-purchase service.
6. Lead advanced personalization strategies, including the deployment of data-driven tools, product recommendations, and content optimization.
7. Partner with Media and CRM teams to drive qualified traffic, optimize conversion and retention, and ensure strong performance aligned with brand DNA.
8. Leverage performance data and analytics to optimize the customer journey and inform commercial and marketing decisions.
9. Lead the global e-commerce team, fostering collaboration, agility, innovation, and a healthy work environment.
10. Partner cross-functionally with Retail, CRM, Digital Operations, Merchandising, Supply Chain, IT, and Communication teams to ensure aligned execution and operational excellence.

1. 10+ years of experience in luxury or premium e-commerce, with at least 5 years in a leadership role.
2. Proven track record of managing large-scale online businesses (multi-market, multi-category).
3. Strong P&L management experience and analytical acumen.
4. Deep understanding of luxury retail customer behavior, omnichannel dynamics, and digital innovation.
5. Experience working in a global matrix organization.
6. Fluency in English; additional languages (especially Italian or French) are a plus.

1. Strategic vision with hands-on execution ability.
2. Luxury brand sensitivity with a digital-first mindset.
3. Strong leadership, influencing, and communication skills.
4. Data-driven decision making and results orientation.
5. High cultural awareness and sensitivity.

A minimum of 10 years in luxury or premium e-commerce, including 5 years in a leadership role.

Employees enjoy a dynamic work environment with opportunities for professional growth within a globally recognized luxury brand.

Bulgari fosters a culture of innovation and excellence, encouraging collaboration and creativity within a prestigious luxury environment. Employees are part of a global network that values diversity and inclusion, contributing to a vibrant and dynamic workplace.