Bvlgari Omnichannel Director

Rome • Italy

Monday, January 27, 2025

Bulgari, a prestigious name in the luxury fashion industry, is renowned for its exquisite craftsmanship and innovative designs in jewelry and watches. As part of the esteemed LVMH group, Bulgari offers a dynamic and inspiring work environment that fosters creativity and excellence. The company is committed to nurturing talent and providing opportunities for professional growth within a global network.

1. Design and develop the omnichannel strategy and business, engaging all relevant stakeholders across departments such as Global Marketing & Communication, Business Units, Supply Chain, and IT to ensure integrated and prioritized action plans.
2. Develop and refine the omnichannel operating model, including processes, platforms, and new functions, ensuring seamless execution and continuous improvement through effective monitoring.
3. Oversee and coordinate all omnichannel project streams to ensure strategic alignment and capability development.
4. Develop and evolve the Customer Care operating model, establishing guidelines and client support standards while monitoring KPIs.
5. Drive the CRM strategy to establish a robust Lead & Prospect/Customer Management program, investing in CRM skills development across regions and teams.
6. Collaborate with the Supply Chain to oversee planning and allocation strategies, providing feedback aligned with omnichannel objectives.
7. Partner with Digital Marketing and Sales teams to define and enhance the omnichannel user experience across stores and online platforms.
8. Support the assessment and evolution of omnichannel store operations, focusing on e-commerce user experience, in-store app development, and integration with in-store processes and systems.
9. Collaborate with Merchandising to ensure e-commerce needs are considered in the overall assortment analysis.
10. Lead and review the e-commerce budget planning and revision, integrating closely with other Retail functions to ensure constant monitoring and corrective actions based on business opportunities and priorities.
11. Provide input and feedback to the Digital Communication & Content team to align communication packages with omnichannel requirements.
12. Develop and refine omnichannel metrics and reporting to measure performance using a 'test & learn' approach, ensuring regular updates at Company and Group levels.
13. Partner with IT to plan and prioritize omnichannel projects and activities, optimizing resources and budget allocation while leveraging the latest trends and technologies.
14. Continuously assess and benchmark competition and industry trends, suggesting enhancements and challenging existing processes to identify opportunities for innovation.
15. Nurture and enhance omnichannel team skills globally, fostering a collaborative and committed community.

1. Master’s degree in Business Economics or equivalent.
2. 7-10 years of experience as an Ecommerce/Omnichannel Director or in similar roles, preferably within the luxury or fashion industry with a focus on marketing or retail.
3. Proven track record of successfully developing and implementing omnichannel strategies.
4. Strong understanding of customer journey mapping and experience design.
5. Familiarity with e-commerce platforms and digital marketing tools.
6. Fluency in English and Italian. Proficiency in additional languages is a plus.

1. Strong organizational and time management skills with the ability to meet deadlines and orchestrate different teams and projects in a complex environment.
2. Proactive mindset with the ability to take initiative and think creatively.
3. Strategic thinker with strong problem-solving abilities.
4. Innovative and forward-thinking, with a continuous improvement mindset.
5. Strong leadership and team management skills.

A minimum of 10 years of experience in a similar role, preferably within the luxury or fashion industry.

Master’s degree in Business Economics or equivalent.

Bulgari offers a comprehensive benefits package, including opportunities for professional development and career advancement within a global luxury brand.

Bulgari fosters a culture of innovation and excellence, encouraging employees to push the boundaries of creativity while maintaining the highest standards of quality. The company values diversity and collaboration, creating a vibrant and inclusive workplace where every team member is empowered to contribute to the brand's legacy.