Bvlgari Marketing and CRM Assistant Intern

Bulgari, established in 1884, is a distinguished Italian jeweler renowned for epitomizing Italian excellence and is a prominent entity in the luxury sector. As part of the LVMH conglomerate, Bulgari extends its influence globally, with a rich heritage in jewelry and watchmaking, complemented by ventures into perfumes, accessories, and hospitality. The brand is synonymous with excellence, enthusiasm, and passion, which are the core of its operations.

1. Assist in monitoring marketing budgets in collaboration with Marketing Project Managers, including expense tracking and budget alignment.
2. Participate in e-commerce initiatives and actions.
3. Contribute to the deployment of customer experiences and support retail outlets in client development requests.
4. Participate in the implementation of CRM strategies across all network boutiques.
5. Oversee the deployment of CRM plans and manage related actions and events, including sales team support, data extraction, action proposals, and campaign profitability tracking.
6. Aid retail teams in enhancing customer experience through clienteling tools.
7. Collaborate with the Training team to develop tailored training programs.
8. Conduct competitive analysis and monitor e-commerce projects.

1. Currently enrolled in a business school (Gap Year, M1/M2).
2. Successful completion of a prior internship.

1. Fluent in English, both spoken and written, for report writing and daily communication with headquarters in Rome.
2. Understanding of the luxury sector's marketing mix, including sales, distribution, communication, and merchandising, with a strong affinity for this domain.
3. Excellent interpersonal skills for teamwork and internal/external communications.
4. Organized, structured, with strong analytical and synthesis capabilities.
5. Proactive, adaptable, and flexible.
6. Proficient in Excel and PowerPoint.

Entry-level, suitable for candidates with prior internship experience.

Currently pursuing higher education in a business school (Gap Year, M1/M2).

The internship offers a comprehensive exposure to the luxury marketing and CRM landscape, providing valuable experience in a prestigious global brand.

Bulgari fosters a dynamic and inclusive work environment that values innovation, collaboration, and a passion for excellence. As part of the LVMH group, the company upholds a commitment to nurturing talent and promoting career growth within the luxury industry.