Bvlgari EC Traffic Acquisition and Performance Manager

Shanghai • China

Monday, January 6, 2025

Bulgari, a prestigious name in the luxury fashion industry, is renowned for its exquisite watches and jewelry. As part of the LVMH Group, Bulgari benefits from the vast resources and global reach of the world's largest luxury conglomerate, offering unparalleled opportunities for career advancement and professional growth.

1. Oversee the acquisition of e-commerce channel traffic through strategic paid media investments and platform negotiations.
2. Ensure efficiency in performance media and consumer strategy across e-commerce channels to maximize ROI.
3. Manage the e-commerce media budget with a focus on recruitment and conversion for all e-commerce channels.
4. Diagnose the consumer funnel to enhance traffic quality and quantity throughout the consumer journey.
5. Engage in strategic planning and negotiation with third parties for resource exchanges.
6. Coordinate internal resources across marketing, merchandising, and content teams.
7. Optimize daily performance metrics.
8. Develop and implement consumer targeting strategies across various e-commerce channels.
9. Monitor consumer profiles and performance, consolidating insights with the CRM team.
10. Collaborate with key platforms such as Tmall, JD, and Tencent on consumer targeting projects.
11. Optimize and implement targeting methodologies on a daily basis.
12. Coordinate with the digital team to establish dedicated consumer targeting strategies for e-commerce.
13. Work closely with e-commerce merchandising and content teams on strategy execution.
14. Forecast and control the e-commerce media budget within the profit and loss framework.
15. Prepare the annual budget book and track budget spending regularly.

1. Bachelor's degree or higher.
2. Fluency in both English and Chinese.

1. Proficiency in office software, with excellence in Excel.
2. Strong leadership and management capabilities.
3. Ability to coordinate various stakeholders.
4. Exceptional communication and interpersonal skills.
5. Strong integrity and a critical, creative mindset.
6. Ability to navigate ambiguity.

A minimum of 7 years of professional experience, with at least 5 years in the e-commerce field. Experience in the consumer goods industry is preferred. Proficiency in third-party platform performance management is essential. Experience in digital marketing and knowledge of ISV tools are advantageous.

Bachelor's degree or higher.

Bulgari offers a comprehensive benefits package, including opportunities for professional development and career advancement within the LVMH Group.

Bulgari fosters a dynamic and inclusive workplace culture, emphasizing innovation, collaboration, and excellence. As part of the LVMH Group, employees are encouraged to pursue continuous learning and development, contributing to a vibrant and forward-thinking environment.