Bvlgari EC Traffic Acquisition and Performance Manager

Bulgari is a renowned luxury brand specializing in watches and jewelry, known for its exquisite craftsmanship and innovative designs. The company operates globally, offering a wide range of luxury products and experiences.

1. Manage the E-commerce media budget focusing on recruitment and conversion for all E-commerce channels.
2. Diagnose consumer funnel to increase traffic quality and quantity throughout the consumer journey.
3. Strategic planning and negotiation with third parties for resource exchanges.
4. Coordinate internal resources including marketing, merchandising, and content.
5. Optimize daily performance.
6. Develop and implement consumer targeting strategies across different E-commerce channels.
7. Monitor consumer profiles and performance, consolidating insights with the CRM team.
8. Collaborate with key platforms on target consumer projects.
9. Optimize and implement targeting methodologies.
10. Coordinate with the digital team to build dedicated consumer targeting strategies.
11. Work closely with E-commerce merchandising and content teams on strategy execution.
12. Forecast and control the E-commerce media budget within the E-commerce P&L.
13. Prepare the annual budget book and track budget spending regularly.

1. Bachelor's degree or higher.
2. Fluent in both English and Chinese.

1. Proficiency in office software, especially Excel.
2. Leadership and management experience.
3. Ability to coordinate various stakeholders.
4. Strong communication and interpersonal skills.
5. Strong integrity.
6. Critical and creative mindset.

Minimum of 7 years of working experience with at least 5 years in the E-commerce field. Experience in consumer goods industry preferred. Must have experience in third-party platform performance management. Digital marketing experience and ISV tool knowledge are a plus.

Bachelor's degree or higher.

The position is based in Shanghai, within the Asia Pacific region, offering a dynamic and fast-paced work environment in the luxury fashion industry.