Bvlgari CRM Marketing Specialist

Rome • Italy

Tuesday, March 18, 2025

Bulgari, a prestigious name within the luxury sector, is part of the LVMH conglomerate, renowned for its exquisite craftsmanship in jewelry, watches, and accessories. As an employer, Bulgari offers a dynamic and innovative environment that fosters creativity and excellence, providing opportunities to work with a team of passionate professionals dedicated to maintaining the brand's legacy of luxury and elegance.

1. Promote CRM culture across all Bulgari stores, prioritizing customer-centric activities.
2. Define and implement CRM strategies and KPIs, ensuring coordination with stores.
3. Conduct weekly and monthly analyses, sharing reports to monitor and adjust strategies.
4. Assist Store Managers in Italy and Turkey with CRM KPIs, coaching sales teams on clienteling techniques.
5. Provide guidelines, training, and support to store key-users for daily operations.
6. Develop local CRM communication campaigns.
7. Collaborate with the Central Team to develop gifting strategies.
8. Analyze client profiles, behaviors, and preferences to personalize the brand experience.
9. Support the Retail Event Team in client targeting strategies, ROI definition, and post-event analysis.

1. Bachelor’s degree in Business Administration, Marketing, or related field.
2. Minimum of 2 years of experience in a similar role within an international, customer-oriented company.
3. Strong analytical, problem-solving, and critical-thinking skills.
4. Ability to communicate insights and results effectively across business levels.
5. Fluency in Italian and English; additional languages are advantageous.

1. Customer orientation
2. Planning and organization
3. Attention to detail
4. Business awareness
5. Innovation
6. Flexibility

At least 3 years of relevant experience.

Bachelor’s degree in Business Administration, Marketing, or a related field.

Bulgari offers a comprehensive benefits package, including opportunities for career advancement, professional development, and a vibrant work environment.

Bulgari fosters a culture of innovation and excellence, encouraging employees to push the boundaries of luxury and creativity. The workplace is characterized by a collaborative and inclusive atmosphere, where diverse talents are valued and nurtured.