Bvlgari CRM Assistant Manager

Shanghai • China

Friday, November 28, 2025

Bulgari, a prestigious name in the luxury sector, is renowned for its exquisite craftsmanship and innovative designs in watches and jewelry. As part of the esteemed LVMH conglomerate, Bulgari offers unparalleled opportunities for professional growth within a global network of luxury brands. The company is committed to excellence and innovation, providing a dynamic and inspiring environment for its employees.

1. Lead the operation, management, and enhancement of Bulgari's WeCom Clienteling tool in the Chinese market.
2. Develop and deliver comprehensive training programs for retail teams, both in-person and virtually.
3. Monitor performance and support retail teams in achieving business and CRM KPIs.
4. Identify opportunities to enhance the WeCom Clienteling tool for omni-channel support.
5. Map and analyze the digital customer journey to identify CRM intervention points.
6. Collaborate with marketing and digital teams to ensure CRM-driven content.
7. Analyze SCRM engagement data to inform CRM strategies.
8. Develop digital experiences to engage with new and younger generations.
9. Manage the RED KOS program to engage with KOS and develop business opportunities.
10. Oversee the remote sales program to ensure a smooth client experience and drive business.

1. Graduated from a Business School with a Master's or Bachelor's degree.
2. Fluent in English and Mandarin.

1. Project management and planning techniques.
2. Proficient in English and Chinese presentation skills.
3. Advanced skills in Excel and PowerPoint.
4. Customer orientation.
5. Strong data sensitivity.
6. Creative thinking.
7. Teamwork spirit.
8. Passion for luxury.

A minimum of 5-6 years of experience in CRM, data analysis, clienteling, social CRM, and digital experience.

Master's or Bachelor's degree from a Business School.

Bulgari offers a comprehensive benefits package, including opportunities for professional development within the LVMH group, a dynamic work environment, and exposure to luxury industry innovations.

Bulgari fosters a culture of creativity, excellence, and collaboration. As part of the LVMH family, employees are encouraged to innovate and contribute to the brand's legacy of luxury and craftsmanship. The workplace is dynamic and inclusive, promoting growth and development at every career stage.