Brioni PR and Marketing Specialist

Brioni, a prestigious menswear luxury house founded in Rome in 1945, is renowned for its exquisite bespoke services and 'Made in Italy' ready-to-wear collections. As part of the global luxury conglomerate Kering, Brioni is committed to fostering creativity and sustainability, offering employees a dynamic environment to realize their potential.

1. Lead the functional and technical evolution of Brioni's digital commerce in China, collaborating with the Worldwide E-Commerce Manager to define development roadmaps for WeChat and brioni.cn.
2. Manage project timelines, resources, and budgets for technical upgrades and new feature releases, ensuring efficient project launches.
3. Provide comprehensive project management reporting and maintain stakeholder communication.
4. Serve as the primary testing agent for digital commerce platforms, overseeing quality assurance.
5. Coordinate digital commerce and marketing activities, including order fulfillment, content localization, and publication scheduling.
6. Execute digital marketing campaigns on platforms such as WeChat, Baidu, and email, optimizing product displays and SEO.
7. Identify growth opportunities through consumer insights and market research, implementing tactics for continuous improvement.
8. Develop and execute local digital CRM strategies in alignment with central functions, optimizing CRM mechanisms and KPIs.
9. Support retail marketing and e-PR initiatives, enhancing brand awareness and driving traffic through strategic collaborations.

1. Bachelor’s degree in marketing, business, communications, or a related field.
2. Minimum of 5 years' experience in digital marketing, CRM, e-commerce, and marketing, with a sensitivity to luxury brands.
3. Experience managing WeChat mini-programs and advertising.
4. Fluency in English and Mandarin, both spoken and written.

1. Strong project management skills with a proven methodology.
2. Demonstrated creativity in digital marketing campaigns and promotions.
3. Ability to multitask and meet deadlines.
4. Strong quantitative and analytical skills.
5. Experience with headless eCommerce and reporting tools is advantageous.

A minimum of 5 years in digital marketing, CRM, e-commerce, and marketing, with a focus on luxury brands.

Bachelor’s degree in marketing, business, communications, or a related field.

Brioni offers a dynamic and creative work environment, encouraging professional growth and development within the luxury fashion industry.

Brioni, as part of the Kering group, promotes a culture of innovation and sustainability, empowering employees to explore their creativity while contributing to the brand's legacy of elegance and excellence.