Brioni Global CRM Manager

Rome • Italy

Tuesday, April 29, 2025

Brioni, a distinguished member of the Kering Group, has been synonymous with modern elegance since its inception in 1945. Renowned for its in-house sartorial expertise and commitment to exceptional materials, Brioni offers a comprehensive range of made-in-Italy products, including bespoke services, ready-to-wear collections, leather goods, footwear, accessories, and fragrances. The brand embodies the ethos of slow luxury, prioritizing sustainability and craftsmanship, and fostering a deep connection with its artisans and communities.

1. Develop and implement global and local CRM strategies to enhance client acquisition, retention, and reactivation.
2. Lead a team including a CRM specialist and collaborate with the VIC department to drive client loyalty.
3. Analyze client data to identify trends and opportunities, presenting insights to C-Level executives and various teams.
4. Contribute to the VIC strategy by providing insights on ROI and other relevant metrics.
5. Design and execute client outreach campaigns, including collection launches, store events, and bespoke shows.
6. Monitor and refine client journeys and outreach campaigns, ensuring alignment with brand identity.
7. Enhance the in-house clienteling app by gathering feedback and coordinating with IT for improvements.
8. Improve client database quality and contactability in collaboration with Data Privacy, Retail, and IT teams.
9. Conduct trend analyses and benchmark digital engagement best practices.

1. Over 6 years of experience in global client engagement within the luxury sector.
2. Proven business acumen and sensitivity to luxury brand dynamics.

1. Technical proficiency in data management and CRM system architecture.
2. Strong data analysis and visualization capabilities.
3. Effective communication skills across various organizational levels.
4. Ability to manage multiple projects and meet deadlines.
5. Fluency in English; proficiency in Italian is advantageous.

A minimum of six years in global client engagement, preferably within the luxury fashion industry.

Opportunity to join a prestigious luxury brand within a global group, offering extensive learning and growth possibilities.

Brioni, as part of the Kering Group, champions diversity in all its forms, fostering an inclusive environment that values varied perspectives and talents. The company is committed to equal opportunity and encourages applications from candidates of all backgrounds.