Breguet Public Relations Specialist
Breguet, a prestigious name in the world of luxury timepieces, operates under the esteemed umbrella of The Swatch Group, the leading global provider of branded watches. As a family-owned Swiss heritage brand, Breguet is synonymous with elegance, precision, and innovation, offering a unique working environment that combines tradition with modernity.
- Plan and monitor the marketing budget autonomously, coordinating all media activities in collaboration with Breguet's headquarters in Switzerland.
- Identify and acquire suitable partners to enhance Breguet's local brand awareness.
- Brief and manage external agencies and service providers, including print shops and event agencies.
- Review layouts, proofs, and text drafts.
- Develop and implement the comprehensive PR strategy for Breguet in the German market, working closely with the Head of PR and Brand Manager.
- Translate and write with proficiency, maintaining a strong writing style.
- Cultivate and expand relationships with local and national press contacts, bloggers, influencers, and key opinion leaders.
- Participate in press events and enjoy planning, organizing, and executing events and collaborations.
- Oversee PR budget costs and plan, control, report, and analyze marketing and PR activities.
- Several years of professional experience in PR and/or marketing, preferably in the luxury and consumer goods sector.
- Fluency in German and English, with proficiency in French being advantageous.
- Quick comprehension and proactive approach to challenges.
- Creative and communicative with strong organizational skills.
- Good intuition for people and situations with a confident demeanor.
- Budget management
- Media coordination
- Agency management
- Event planning
- Strategic PR development
- Translation and writing
- Relationship building
- Analytical skills
Several years of experience in public relations and/or marketing, ideally within the luxury and consumer goods industry.
The position offers 30 vacation days, holiday and Christmas bonuses, social benefits including corporate pension schemes, employee discounts, and access to company fitness programs. Opportunities for personal development and a welcoming team culture are also provided.
Breguet fosters a culture of appreciation, fairness, and equality, valuing diversity and inclusion as central to its success. The company encourages individual growth and creativity, allowing employees to leave their unique mark within a supportive and dynamic environment.
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