Boucheron Store Director

London • UK

Thursday, October 30, 2025

Boucheron, a distinguished name in the realm of luxury jewelry, was established by Frédéric Boucheron in 1858 and has been synonymous with innovation and excellence for over a century. As part of the esteemed Kering Group, Boucheron continues to set benchmarks in Jewelry, High Jewelry, and Watchmaking. The brand is renowned for its audacious style and commitment to crafting timeless classics, maintaining its legacy as a pioneer in the luxury market.

1. Define and execute the boutique's commercial action plan to maximize sales and meet or exceed sales and KPI targets.
2. Identify and leverage new business opportunities to expand the client base and enhance brand presence.
3. Conduct regular analyses of boutique and team performance against KPIs to refine the action plan.
4. Ensure exceptional client experiences to foster brand advocacy.
5. Monitor local market trends and competition to inform strategic actions.
6. Cultivate strong relationships with Selfridges' personal shopping management and sales team to optimize sales.
7. Develop and implement a dedicated action plan for high-value transactions and recruitment of high-potential prospects.
8. Represent the brand at regional and global high jewelry events.
9. Manage, empower, and motivate the team to foster a positive work environment and achieve business objectives.
10. Set and monitor collective and individual targets, ensuring performance goals are met.
11. Provide coaching and identify training needs for team development.
12. Efficiently organize team schedules according to business needs.
13. Conduct recruitment interviews in collaboration with HR to ensure business continuity.
14. Lead by example on the sales floor, ensuring adherence to Boucheron's retail excellence guidelines.
15. Engage in proactive CRM to support client acquisition, retention, and loyalty.
16. Resolve significant customer issues and challenge processes for effectiveness.
17. Oversee daily boutique operations, including visual displays, stock replenishment, and store maintenance.
18. Optimize store operations to minimize costs and ensure compliance with security and operational procedures.
19. Manage seasonal orders, merchandising, and inventory control.
20. Coordinate VIP and special requests with the retail buying office.
21. Collaborate with UK operations and liaise with other store directors and the UK stock manager for seamless local management.

1. 8 to 10 years of experience in a luxury retail environment with high-end transactions.
2. Minimum of 3 to 5 years in a store or team management role, depending on business size.
3. Passion for client satisfaction and a results-oriented mindset.
4. Dynamic, agile, and adaptable to a fast-paced environment.
5. Entrepreneurial mentality.

1. Strong commercial drive and leadership skills.
2. Excellent communication abilities.
3. Proficiency in English; additional languages preferred.
4. Jewelry knowledge is an asset.

8 to 10 years in luxury retail, including 3 to 5 years in management roles.

Boucheron offers a comprehensive benefits package, including opportunities for professional development and a dynamic work environment.

Boucheron prides itself on fostering a diverse and inclusive workplace, where creativity and individuality are celebrated. As part of the Kering Group, the brand is committed to sustainability and innovation, encouraging employees to express their talents and adapt to a changing world.