Boucheron Public Relations and Influencer Assistant Intern

Paris • France

Thursday, April 10, 2025

Boucheron, established by Frédéric Boucheron in 1858, is a prestigious name in the world of luxury jewelry, high jewelry, and watchmaking. As part of the Kering Group, Boucheron is renowned for its innovative spirit and commitment to excellence, consistently redefining the classics of tomorrow. The brand continues to uphold its legacy of audacity and elegance from its iconic location on Place Vendôme.

1. Assist in coordinating press activities for the APAC, Japan, and SEA regions, with occasional support for EU, US, and ME areas.
2. Support the organization of international press events in Paris, including collection launches, trips, and dinners.
3. Coordinate with various departments within the Maison, such as image, retail, security, stock management, and import-export.
4. Contribute to the development of digital press kits in collaboration with the Image and Marketing teams.
5. Manage and maintain the press contact database.
6. Assist in organizing influencer activations and developing pre- and post-activation reports.
7. Support celebrity activations, including scheduling, creating briefs, and sending lookbooks and items.
8. Participate in the organization and presence at the Cannes Film Festival (May 11-25, 2025).

1. Currently enrolled in a communication or business school.
2. Previous experience in press, influence, or celebrity management, either in-house, at an agency, or at a press office.

1. Strong understanding of press, influence, and celebrity dynamics, particularly within the luxury and fashion markets.
2. Ability to anticipate needs, manage priorities, and demonstrate resilience.
3. Excellent interpersonal skills, diplomacy, and confidentiality.
4. Organized, meticulous, responsive, and tenacious.
5. Fluent in English.

A foundational experience in press, influence, or celebrity management is required.

Currently pursuing a degree in communication or business.

The internship offers a dynamic work environment with opportunities to gain hands-on experience in luxury brand communications.

Boucheron fosters an inclusive and diverse workplace, emphasizing equality and opportunity for all employees. The company is dedicated to creating an authentic environment that supports the physical and emotional well-being of its team, encouraging each individual to reach their full potential.