Boucheron PR & Influence Manager

Dubai • UAE

Monday, March 3, 2025

Boucheron, a prestigious name in the world of luxury jewelry and watchmaking, was founded by Frédéric Boucheron in 1858. As part of the esteemed Kering Group, Boucheron continues to set the standard for excellence and innovation in high jewelry. The brand is renowned for its daring and timeless designs, maintaining its legacy through generations. Boucheron offers a dynamic and inclusive work environment that values creativity and diversity.

1. Develop and execute the PR & Influence strategy for the Middle East, aligning with both local and international communication strategies.
2. Manage relationships with key influencers, celebrities, and opinion leaders to enhance brand visibility.
3. Coordinate and oversee PR activities, including press events, media requests, and special collaborations.
4. Supervise the regional PR agency and collaborate with the Paris HQ communication team.
5. Monitor and report on PR coverage, including competitor analysis and media trends.
6. Define and manage the PR & Influence budget, ensuring alignment with strategic goals.
7. Support the execution of image-related events in collaboration with the Marketing & Communication team.

1. Minimum of 7 years of experience in PR or communications, preferably within the luxury sector.
2. In-depth knowledge of the Middle Eastern market and cultural nuances.
3. Proven ability to manage multiple tasks and meet tight deadlines.

1. Strong networking and relationship-building skills with media and influencers.
2. Excellent communication and presentation skills in English and Arabic; French is advantageous.
3. Proficiency in digital media platforms and trends.

A minimum of 7 years in PR or communications, with a preference for experience in the luxury industry.

Bachelor's degree in Communications, Public Relations, Marketing, or a related field.

Boucheron offers a supportive and inclusive work environment that promotes professional growth and well-being. Employees enjoy opportunities for career advancement and engagement in a creative and dynamic industry.

Boucheron fosters a culture of innovation and inclusivity, encouraging employees to bring diverse perspectives and ideas. The company is committed to gender parity and equal opportunities, creating an environment where all employees can thrive and contribute to the brand's legacy.