Boucheron Global Media Manager

Boucheron, established by Frédéric Boucheron in 1858, stands as a beacon of excellence in the realms of Jewelry, High Jewelry, and Watchmaking. As a pioneer among contemporary jewelers, Boucheron was the first to establish a boutique on the prestigious Place Vendôme. The brand continues to embody a bold and free-spirited style, constantly reinventing the classics of tomorrow. As part of the Kering Group, Boucheron benefits from the resources and global reach of one of the world's leading luxury conglomerates.

1. Develop and implement the global media strategy and guidelines in alignment with Boucheron's communication objectives and activations.
2. Lead integrated media strategy across all paid channels throughout the purchase funnel, ensuring data-driven approaches and performance-oriented media buying.
3. Collaborate with media agencies to analyze the media landscape and competitive environment, providing strategic insights and benchmarks.
4. Oversee media strategy and planning for central campaigns, including test and learn practices.
5. Review and adjust briefs, media strategies, detailed plans, and campaign reports.
6. Manage local budget allocations and guide markets on paid media topics, including planning, technical questions, assets, and data.
7. Present local media strategies and plans, global reports, and benchmarks to senior management.
8. Drive the media agency and develop best practices for Boucheron at both central and local levels.
9. Ensure the implementation of Kering/Boucheron standards and procedures with the new agency.
10. Supervise central campaign briefing and oversee agency planning, execution, and optimization.
11. Create specific strategies and key performance indicators for all channels to analyze performance accurately.
12. Manage the headquarters media team and indirectly oversee regional Media Managers.
13. Monitor financials and manage billing processes.
14. Maintain media tools, including budget platforms, performance dashboards, and Google Analytics.
15. Proactively collaborate with internal teams such as Digital, Marketing, Image, Press, and CRM.
16. Engage with Kering's media team on group priority topics.
17. Foster strong relationships with media partners to stay updated on media developments.
18. Occasionally organize workshops with internal teams, agencies, and partners.

1. Minimum of six years of experience in media planning and strategy across all channels (Display, Paid Search, Social, Print, OOH).
2. Significant experience and affinity with the luxury sector.
3. Proficiency in MS Office, with excellent command of Excel and PowerPoint.
4. Exceptional communication and relationship-building skills in a multicultural environment.
5. Strong analytical capabilities, including experience in leveraging data for campaign insights.
6. Creative and innovative thinking to drive growth.
7. Fluency in both French and English (written and spoken).

1. Strategic media planning
2. Data analysis and performance measurement
3. Creative and innovative thinking
4. Multicultural communication
5. Relationship management
6. Proficiency in Excel and PowerPoint

A minimum of six years in media planning and strategy, particularly within the luxury sector.

The role offers a supportive and inclusive work environment that prioritizes the physical and emotional well-being of employees, fostering a space where everyone can realize their full potential.

Boucheron, as part of the Kering Group, is committed to diversity and equality, creating an authentic environment that supports employee well-being. The company values a wide range of perspectives and backgrounds, ensuring a workplace where everyone has the freedom to achieve their potential.