Boucheron Global Media Manager

Boucheron, a distinguished name in the world of luxury jewelry, was founded by Frédéric Boucheron in 1858. Renowned for its visionary creations, Boucheron was the first of the great contemporary jewelers to establish a boutique on the Place Vendôme. As part of the Kering Group, a global leader in luxury, Boucheron continues to embody excellence in jewelry, high jewelry, and watchmaking, consistently redefining timeless elegance with its audacious style.

1. Develop the global media strategy for Boucheron, including media guidelines and budget alignment with global communication objectives.
2. Implement and optimize strategic media topics such as full funnel strategy, media clusters, programmatic buying, and paid social.
3. Collaborate with media agencies to study the media landscape and competitive analysis to provide strategic insights and benchmarks.
4. Lead media strategy and planning for central media campaigns, including test & learn practices.
5. Review and adjust briefs, media strategy, detailed plans, and campaign reports.
6. Monitor local budget allocations and guide markets on paid media-related topics.
7. Present local media strategies and plans, global reports, and benchmarks to senior management.
8. Oversee the media agency and develop best practices for Boucheron at both central and local levels.
9. Ensure the implementation of Kering/Boucheron standards and procedures with the new agency.
10. Manage central campaign briefing and supervise agency planning, execution, and optimization.
11. Create specific strategies and key performance indicators for all channels to analyze performance accurately.
12. Manage the headquarters media team and indirectly oversee regional Media Managers.
13. Handle financial tracking and billing management.
14. Maintain media tools such as budget platforms and performance dashboards.
15. Proactively collaborate with internal teams such as Digital, Marketing, Image, Press, and CRM.
16. Work with Kering's media team on group priority topics.
17. Maintain close relationships with media partners to keep abreast of media updates.
18. Occasionally organize workshops with internal teams, agencies, and partners.

1. At least six years of experience in media planning and strategy across all channels (Display, Paid Search, Social, Print, OOH).
2. Significant experience and affinity with the luxury sector.
3. Proficiency in MS Office, with excellent skills in Excel and PowerPoint.
4. Excellent communication and relationship-building skills in a multicultural environment.
5. Strong analytical capabilities, including experience using data to generate campaign insights.
6. Creative and innovative thinking to drive growth.
7. Fluency in French and English (written and spoken).

1. Strategic media planning
2. Programmatic buying
3. Data analysis
4. Budget management
5. Cross-functional collaboration
6. Communication and presentation
7. Creative thinking

A minimum of six years in media planning and strategy, particularly within the luxury sector.

Boucheron offers a supportive and inclusive work environment that prioritizes employee well-being and professional development. The company is committed to diversity and equality, ensuring all employees have the opportunity to realize their full potential.

Boucheron fosters an authentic environment that supports the physical and emotional well-being of every employee. The company values diversity in perspectives and backgrounds, creating with and for this diversity, and is committed to gender parity and equal opportunity.