Bottega Veneta EMEA CRM Manager

Milan • Italy

Sunday, March 1, 2026

Bottega Veneta, a distinguished name in the luxury fashion industry, is renowned for its innovative craftsmanship and commitment to individuality. Established in 1966 in Vicenza, Italy, the brand is deeply rooted in Italian culture while maintaining a global perspective. As part of the prestigious Kering Group, Bottega Veneta offers a dynamic and inclusive workplace, fostering talent development and internal mobility within a global luxury conglomerate.

1. Adapt and implement global CRM programs to the EMEA region, ensuring alignment with local market dynamics and customer expectations.
2. Partner with regional and local teams to drive client recruitment, retention, and reactivation initiatives.
3. Lead the rollout of clienteling tools and programs, coaching retail teams and animating the Store Client Expert community.
4. Collaborate with Training to ensure store staff adoption of CRM tools and customer KPIs.
5. Support the team in defining and monitoring store-level CRM objectives, ensuring alignment with overall business goals.
6. Oversee database quality, capture rate, and segmentation accuracy, ensuring strong foundations for targeted campaigns.
7. Analyze customer behavior, lifecycle journeys, and campaign performance to identify actionable insights and growth opportunities.
8. Define, monitor, and report on key CRM KPIs across the EMEA region, ensuring results are benchmarked and shared.
9. Manage local CRM campaigns, ensuring consistency with global guidelines and personalization by market.
10. Coordinate with HQ on regional implementations of clienteling campaigns.
11. Oversee execution of lifecycle triggered campaigns and journeys in Salesforce.
12. Manage and monitor CRM budgets, ensuring alignment with financial guidelines and optimization of resources.
13. Ensure full compliance with data protection regulations across all CRM activities.
14. Partner with HQ and Group functions to align on CRM systems, tools, and data governance best practices.

1. At least 5+ years of proven CRM experience in a luxury or premium retail environment, with strong exposure to regional or multi-market roles.
2. Strong expertise in CRM platforms, particularly Salesforce Marketing Cloud, reporting tools, and analytics.
3. Fluency in English is mandatory; other European languages are a plus.
4. Degree in Marketing, Business, or related discipline.

1. Excellent analytical and strategic thinking skills, able to transform data into actionable insights.
2. Experienced in clienteling programs, customer segmentation, and lifecycle management.
3. Strong leadership and communication skills, with the ability to influence and engage cross-functional and retail teams.
4. Highly organized, detail-oriented, and proactive in managing complex projects across multiple markets.

A minimum of 5 years in CRM roles within the luxury or premium retail sector, with regional or multi-market exposure.

Degree in Marketing, Business, or related discipline.

Bottega Veneta, as part of Kering, offers a stimulating and fulfilling workplace environment with opportunities for learning, growth, and internal mobility. The company is committed to fostering a diverse workforce and promoting leadership skills.

Bottega Veneta and the Kering Group are committed to building a diverse and inclusive workforce. The company values diversity in all its forms, believing it enriches the workplace and fosters adaptability in a changing world. As an Equal Opportunity Employer, Bottega Veneta welcomes applications from all qualified candidates, regardless of their background.