Berluti Senior Communication Executive

Shanghai • China

Monday, August 4, 2025

Berluti, a prestigious name in the luxury fashion industry, is renowned for its exquisite craftsmanship and timeless elegance. As part of the esteemed LVMH group, Berluti benefits from the vast resources and global reach of a leading luxury conglomerate, offering unparalleled opportunities for professional growth and development.

1. Implement comprehensive communication strategies aligned with Berluti’s global and local brand objectives.
2. Collaborate with cross-functional teams to ensure consistent messaging across all channels.
3. Monitor market trends and competitive landscape to inform and refine communication strategies.
4. Build and maintain relationships with key media outlets, influencers, and industry partners.
5. Manage press releases, media kits, and other PR materials to ensure high-quality and timely distribution.
6. Organize and coordinate press events, product launches, and other PR activities.
7. Manage PR product sample stock and rental.
8. Oversee the execution of social media campaigns to increase brand awareness and engagement.
9. Create compelling content for various platforms (WeChat, Red, etc.) for digital marketing.
10. Analyze social media metrics and provide regular reports on performance and insights.
11. Identify and engage with key stakeholders, including customers, LVMH group partners, and industry leaders.
12. Represent Berluti at industry events, conferences, and other relevant forums.
13. Monitor the communication budget, ensuring cost-effective and efficient use of resources.
14. Provide regular financial reports and forecasts to senior management.

1. Bachelor’s degree or above in Communications, Public Relations, Marketing, or a related field.
2. Minimum of 5 years of experience in a similar role, preferably within the luxury or fashion industry.
3. Proven track record of successful communication campaigns and media relations.
4. Excellent written and verbal communication skills in both Mandarin and English.

1. Proficiency in digital and social media platforms and tools.
2. Strong interpersonal skills with an innovative mindset.
3. Passionate about luxury and fashion with strong team spirit.

A minimum of 5 years of experience in communication roles, ideally within the luxury or fashion sector, demonstrating a successful track record in media relations and campaign execution.

Bachelor’s degree or above in Communications, Public Relations, Marketing, or a related field.

Competitive benefits package including health insurance, employee discounts, and opportunities for professional development within the LVMH group.

Berluti fosters a culture of innovation and excellence, where creativity and collaboration are highly valued. As part of the LVMH group, employees are encouraged to pursue continuous learning and development, contributing to a dynamic and inspiring workplace environment.