Berluti Head of Press Relations, International Events, and Influence

Paris • France

Sunday, December 29, 2024

Berluti, a distinguished French maison under the LVMH Group, was founded in Paris in 1895. Renowned for its mastery in shoemaking and leather craftsmanship, Berluti has evolved over four generations, expanding its repertoire to include a leather goods collection in 2005 and ready-to-wear in 2011. Today, Berluti offers a comprehensive range of menswear, from bespoke to ready-to-wear, embodying a unique spirit and remarkable style.

1. Define and implement the international press strategy and editorial plan aligned with the Maison's key events and launches.
2. Coordinate international press teams, including external agencies and internal teams.
3. Develop editorial tools such as key messages, press releases, master interviews, and lookbooks.
4. Define a global influence strategy aligned with the Maison's objectives.
5. Coordinate international influence activations, including digital initiatives, collaborations, and specific campaigns.
6. Foster relationships with strategic influencers.
7. Lead the production and coordination of international image events, such as Fashion Weeks, product launches, store openings, and LVMH events.
8. Collaborate with internal teams and agencies to ensure successful event execution.
9. Define clear objectives and KPIs for each project.
10. Conduct quarterly reviews to evaluate the performance of PR and influence actions.
11. Propose continuous improvement strategies to optimize results.
12. Manage and optimize the press budget with precision.
13. Provide accurate and regular reporting to internal teams and the LVMH Group, including press reviews and annual reports.

1. Significant experience (8-10 years minimum) in a similar role, ideally within the luxury or fashion sector.
2. Proven expertise in international press relations and influence strategy.
3. Demonstrated experience in managing high-visibility events.

1. Excellent writing skills in French and English.
2. Natural leadership and ability to inspire and develop a team.
3. Strong organizational skills and attention to detail.
4. Sensitivity to the luxury industry and ability to understand stakeholder expectations.
5. Strategic mindset with strong operational acumen.
6. Solid budget management and reporting skills.

Minimum 5 years of relevant experience.

Degree in business, communications, or a related field.

Competitive benefits package including opportunities for career advancement within the LVMH Group.

Berluti fosters a culture of excellence and innovation, deeply rooted in its heritage of craftsmanship and luxury. As part of the LVMH Group, employees benefit from a dynamic and collaborative environment that encourages creativity and professional growth.