Berluti Head of International PR, Events, and Influence

Berluti is a French luxury brand, part of the LVMH Group, established in Paris in 1895. Known for its excellence in shoemaking and leather craftsmanship, Berluti has expanded its offerings to include a full range of menswear and accessories. The brand is renowned for its unique style and remarkable elegance.

1. Define and implement the international press strategy and editorial plan aligned with key brand news and launches.
2. Coordinate international press teams, including external agencies and internal teams.
3. Develop editorial tools such as key messages, press releases, master interviews, and lookbooks.
4. Define a global influence strategy aligned with brand objectives.
5. Coordinate international influence activations, including digital, collaborations, and specific campaigns.
6. Manage relationships with strategic influencers.
7. Lead the production and coordination of international image events such as Fashion Weeks, product launches, store openings, and LVMH events.
8. Collaborate with internal teams and agencies to ensure successful event execution.
9. Define clear objectives and KPIs for each project.
10. Conduct quarterly reviews to evaluate the performance of PR and influence actions.
11. Propose continuous improvement strategies to optimize results.
12. Manage and optimize the press budget with precision.
13. Provide accurate and regular reporting to internal teams and the LVMH Group, including press reviews and annual reports.

1. Degree in business, communication, or equivalent education.
2. Significant experience (8-10 years minimum) in a similar role, ideally in the luxury or fashion sector.
3. Expertise in international press relations and influence strategy.
4. Proven experience in managing high-visibility events.

1. Excellent writing skills in French and English.
2. Natural leadership and ability to inspire and develop a team.
3. Strong organizational skills and attention to detail.
4. Sensitivity to the luxury sector and ability to understand stakeholder expectations.
5. Strategic mindset with strong operational acumen.
6. Solid budget management and reporting skills.

Minimum 5 years of experience in a similar role.

Degree in business, communication, or equivalent education.

Hybrid working mode.

Located in Paris, the company fosters a culture of excellence and innovation, deeply rooted in the luxury fashion industry.