Berluti CRM and Sales Merchandising Specialist

New York • USA

Friday, May 9, 2025

Berluti, a distinguished French maison under the esteemed LVMH Group, has been synonymous with masculine elegance and artisanal excellence since its inception in Paris in 1895. Over four generations, Berluti has mastered the art of shoemaking, expanding its expertise into leather goods in 2005 and ready-to-wear collections in 2011. Today, Berluti offers a comprehensive range of menswear, from bespoke suits to accessories, embodying a unique spirit and remarkable style.

1. Conduct comprehensive customer-centric analyses to understand customer journeys, segmentation, recruitment, retention, and frequency, and propose actionable plans based on these insights.
2. Monitor and evaluate the effectiveness of action plans to refine future strategies.
3. Support the overall management of the customer database, including data entry and KPI objectives for each store.
4. Develop and implement clienteling action plans tailored to market events and commercial activities.
5. Prepare and adapt newsletters for the American market, considering local needs, activities, and offerings.
6. Oversee customer gifting processes in coordination with Paris and NYC offices, including development, receipt, and delivery of gifts.
7. Organize and coordinate in-store events.
8. Prepare and present sales reports weekly, monthly, quarterly, and annually by store, category, product, and function using Excel and PowerPoint.
9. Conduct competitive market analysis seasonally and prepare reports on trends, pricing, actions, and events.
10. Collaborate with stores on client reservations and coordinate product transfers within the region.
11. Create seasonal launch plans for each store to ensure visibility of upcoming product offerings.
12. Update the regional commercial calendar in line with product launches and activities.
13. Manage online product offerings, activating and deactivating ranges based on purchases for the American market.
14. Prepare training guidelines and tools for retail stores.
15. Coordinate press requests with the New York-based press agency and the Paris VIP team.

1. Minimum 2-3 years of experience in Merchandising and/or CRM

1. Detail-oriented with strong analytical skills
2. Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
3. Problem-solving abilities
4. Excellent time management and organizational skills
5. Bilingual in English

Candidates should have at least 2-3 years of experience in merchandising and/or CRM, with a strong analytical mindset and familiarity with retail KPIs.

The position offers a unique opportunity to work within a globally recognized luxury brand, providing exposure to a dynamic and entrepreneurial team environment.

Berluti fosters a culture of excellence and innovation, deeply rooted in its heritage of craftsmanship and luxury. As part of the LVMH Group, Berluti offers a collaborative and entrepreneurial work environment, encouraging creativity and professional growth.