Benefit Cosmetics Senior Consumer Engagement Manager
BeneFit Cosmetics, a distinguished name in the beauty industry, operates under the prestigious umbrella of the LVMH Group, a global leader in luxury goods. Known for its playful yet sophisticated approach to beauty, BeneFit Cosmetics is committed to delivering innovative products and exceptional customer experiences. As part of LVMH, the brand benefits from a rich heritage of luxury and excellence, offering employees a dynamic and inspiring work environment.
- Develop and implement a comprehensive consumer engagement strategy aligned with the brand's vision and business goals.
- Lead the creation of seamless consumer and community experiences across digital media, PR, and influencer marketing.
- Oversee the development of captivating content that resonates with the target audience and sparks conversations.
- Drive social media presence through engaging content calendars and strategic advertising.
- Cultivate a vibrant customer community by engaging with followers and creating opportunities for connection.
- Collaborate with the CRM department to personalize communications and drive customer loyalty.
- Track and analyze key engagement metrics to optimize strategies and improve performance.
- Plan and execute engaging PR and influencer experiences to foster deeper community connections.
- Proven experience (7 years) in consumer engagement, social media marketing, or a related field within the beauty, luxury, or fashion industry.
- A passion for beauty and a genuine desire to connect with customers.
- Deep understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data.
- Exceptional organizational and project management skills.
- Creative and innovative mindset with a willingness to experiment.
- Experience with paid and organic social media.
- Experience with influencer marketing and community management.
- Experience with CRM systems and email marketing.
Minimum 10 years of experience in consumer engagement or related fields.
The role offers a comprehensive benefits package, including health insurance, employee discounts on products, and opportunities for professional development within the LVMH Group.
BeneFit Cosmetics fosters a vibrant and inclusive workplace culture that encourages creativity and innovation. As part of the LVMH Group, employees are immersed in an environment that values excellence, collaboration, and personal growth, with access to a global network of luxury brands.
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