Benefit Cosmetics PR & Digital Manager

Singapore • Singapore

Wednesday, April 9, 2025

Benefit Cosmetics, a renowned beauty brand under the esteemed LVMH conglomerate, is celebrated for its playful approach to beauty and its commitment to making cosmetics fun. Since its inception in San Francisco in 1976, Benefit has been at the forefront of the beauty industry, offering innovative products and fostering a feel-good business ethos. As part of LVMH, Benefit Cosmetics provides a dynamic career environment with opportunities for growth across 75 distinguished Houses worldwide.

1. Drive brand affinity and desirability among TikTokers, influencers, and media.
2. Lead PR and digital strategies in Southeast Asia, aligning with the Senior Marketing Manager and Global External Communications Team.
3. Collaborate with sales and marketing departments to ensure PR and digital initiatives meet business objectives and enhance the brand's online presence.
4. Ensure PR and digital plans align with marketing communication KPIs and goals.
5. Directly manage PR and digital activities in Singapore and Malaysia, overseeing a team including a Senior PR & Digital Executive.
6. Define and execute the Southeast Asia PR strategy, including planning and executing PR events and initiatives.
7. Develop relationships with influencers and media to gain media coverage and digital exposure.
8. Plan collaborations with like-minded brands to develop PR and digital campaigns.
9. Manage special PR sends and press releases for new launches and campaigns.
10. Identify key opinion leaders and TikTokers for campaign launches.
11. Develop and execute social media strategies and paid campaigns to increase brand reach and engagement.
12. Oversee digital ad buys and media plans for platforms such as Facebook and TikTok.
13. Enhance brand visibility on e-retailer websites and social media channels.

1. Degree in Business, Marketing, PR, or equivalent.
2. Minimum of 5 years of experience in PR, social, and digital marketing, preferably in the beauty industry.
3. Experience in developing PR and digital strategies across social media platforms.
4. Strong strategic and creative thinking abilities.
5. Familiarity with social media and media buying.
6. Excellent communication, presentation, and interpersonal skills.
7. Ability to work under pressure and manage multiple deadlines.
8. Strong attention to detail and organizational skills.
9. Proficiency in MS Word, Excel, and PowerPoint; Adobe Photoshop and Illustrator skills are a plus.

1. Strategic thinking
2. Creative content development
3. Social media management
4. Media buying
5. Communication and presentation
6. Project management
7. Attention to detail
8. Proficiency in Microsoft Office
9. Adobe Photoshop and Illustrator (preferred)

A minimum of 5 years in PR, social, and digital marketing, with a preference for experience in the beauty industry.

Degree in Business, Marketing, PR, or equivalent.

A challenging role in a fast-paced, ambitious environment with daily learning opportunities and passionate team members. As part of LVMH, Benefit Cosmetics offers career development opportunities with a global presence and continuous growth within 75 distinguished Houses.

Benefit Cosmetics fosters a vibrant and dynamic workplace culture, embracing the fun side of beauty and encouraging creativity and innovation. As part of the LVMH family, the company values development and growth, offering a supportive environment for career advancement.