Balenciaga Social Media Project Manager - APAC

Paris • France

Monday, May 12, 2025

Balenciaga, a distinguished name in the world of luxury fashion, was founded by Cristóbal Balenciaga in 1917. Known for its avant-garde designs and impeccable craftsmanship, the brand has been a part of the Kering group since 2001, which is renowned for managing a portfolio of esteemed luxury brands. Balenciaga is committed to fostering professional growth and innovation within its team, offering a dynamic and inclusive work environment.

1. Manage and enhance Balenciaga's presence on Chinese social media platforms including WeChat, Weibo, RED, Tmall, and APAC platforms such as LINE TW, LINE TH, LINE JP.
2. Develop and execute a weekly social media communication plan for top management and the artistic director on dedicated platforms.
3. Innovate and animate the Balenciaga WeChat X-In-One Miniprogram with fresh, forward-thinking ideas.
4. Coordinate planning with local digital and merchandising teams and support the media team in 360° operations.
5. Collaborate with the image team and oversee local content creation.
6. Conduct competitor benchmarking to identify strategic market opportunities for enhancing Balenciaga's visibility.
7. Monitor data and implement strategic improvements based on performance metrics.

1. Minimum of 5 years of experience in a similar role within the fashion/luxury or creative/entertainment industry.
2. Strong understanding of Chinese and Asian social media platforms.
3. Proficiency in English with excellent communication skills; Mandarin is advantageous.
4. Analytical mindset with a proactive approach to proposing innovative ideas.

1. Expertise in social media management and strategy.
2. Strong communication and interpersonal skills.
3. Ability to analyze data and derive actionable insights.
4. Creative thinking and problem-solving abilities.

A minimum of 5 years in a similar position within the fashion/luxury or creative/entertainment industry is required.

Balenciaga offers a stimulating and fulfilling workplace environment, with a commitment to professional development and career advancement within the House or the Kering group.

Balenciaga thrives on creativity and innovation, fostering a diverse and inclusive workplace where employees are encouraged to reach their full potential. The company values diversity in all its forms, believing it enriches both the workplace and the client experience.