Balenciaga Shoes Collection Merchandising Director
Balenciaga, founded by Cristóbal Balenciaga in 1917, is a prestigious fashion house known for its avant-garde designs and high standards. Part of the Kering group since 2001, Balenciaga is renowned for its prêt-à-porter collections, leather goods, footwear, and accessories. The brand continues to influence the fashion industry under the artistic direction of Demna.
- Develop and execute collection strategies across the Shoes category, ensuring alignment with brand vision, market trends, and customer demand.
- Oversee the product lifecycle, from initial concept through to end-of-season evaluations, ensuring collections are aligned with market demand.
- Conduct ongoing market research and competitive analysis to identify trends, product opportunities, and customer preferences.
- Partner with Design, Collection coordination, Product Development, Retail Merchandising, Demand Planning, and Supply Chain teams to ensure that collections meet quality, timeline, and production standards.
- Analyze sales data and customer feedback to refine collections, make in-season adjustments, and improve future product strategies.
- Collaborate with the Retail Merchandising, Pricing, and Finance teams to develop pricing strategies that ensure competitive positioning and profitability across regions.
- Present seasonal collections to internal teams and key stakeholders, ensuring thorough communication of product stories, trends, and key strategies.
- Conduct special projects, limited-edition collaborations, and brand initiatives that enhance the brand’s product offering and market presence.
- Manage and develop the merchandising team, fostering a culture of creativity, collaboration, and continuous improvement.
- Lead and drive the development of collections with the Italian development and industrialization teams: Calendars, briefings, development priorities, cost control, and continuous margin improvements.
- Facilitate standardization with design and development to ensure quality, lead time, and margin objectives are met.
- Control of standardization prototypes before production launch.
- Minimum 10 years of experience in merchandising within the fashion or luxury Shoes industry segment.
- Proven ability to develop and implement product strategies.
- Experience in leading and nurturing a high-performing merchandising team.
- Sound knowledge of the current Shoes market and consumer trends.
- Excellent product sensitivity, analytical and numeracy skills.
- Strong communication skills and ability to present product vision and strategies clearly to stakeholders.
- Ability to thrive in a fast-changing environment and adjust strategies as market demands evolve.
A professional with a minimum of 10 years of experience in merchandising within the fashion or luxury Shoes industry segment.
Balenciaga offers an international environment and a fast-growing House where uniqueness is valued. The company is committed to professional development and fostering a diverse workforce. Balenciaga promotes creativity, innovation, and influencing skills, providing a stimulating and fulfilling workplace environment.