Balenciaga Senior Digital Marketing Officer
Balenciaga, a storied name in luxury fashion, was founded by Cristóbal Balenciaga in 1917 and established in Paris in 1937. Known for its innovative approach to couture, Balenciaga continues to push boundaries with its collections of ready-to-wear, accessories, and objets d'art. As part of the Kering Group, Balenciaga benefits from a global network and resources, maintaining its position at the forefront of modernity through digital innovation and social responsibility. The brand's commitment to excellence is reflected in its dynamic team and cutting-edge collections.
- Assist the Digital Marketing Manager in developing and executing the China social media plan, search strategy, and new initiatives.
- Create and manage the China Social Calendar for owned platforms, ensuring alignment with global launches and local merchandise plans, focusing on Weibo, WeChat, RED, and Douyin.
- Coordinate the consolidation and delivery of digital assets to ensure timely availability for campaigns.
- Monitor social media comments and sentiment, producing social listening reports.
- Support content updates and data analysis for search brand zones.
- Initiate digital innovation projects and collaborate across functions.
- Manage administrative tasks, including expenses, payments, and filing.
- Experience in a multinational professional environment with solid digital marketing experience.
- Experience in search planning and digital media buy negotiation is advantageous.
- Bachelor's degree with strong analytical skills and a collaborative spirit.
- Fluency in written and spoken English is essential.
- Proficiency in campaign execution.
- Strong organizational and detail-oriented skills.
- Creative acumen for social media content.
- Insight into the digital landscape in China.
- Proactive and enthusiastic with a 'can-do' attitude.
Candidates should possess prior experience in a multinational professional environment with a strong background in digital marketing.
Bachelor's degree required.
Balenciaga offers a stimulating and fulfilling workplace environment with opportunities for professional development within the House or the Kering Group. Employees are empowered to create, build, and sustain high-performing teams.
Balenciaga fosters a diverse and inclusive workforce, valuing diversity in gender, age, nationality, culture, religious beliefs, and sexual orientation. The brand is committed to setting employees up for success and offers a supportive environment for professional growth.


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