Balenciaga PR and Communications Manager

New York • USA

Saturday, March 1, 2025

Balenciaga, a prestigious brand within the Kering Group, is renowned for its innovative approach to fashion and luxury. As part of Kering, a global leader in luxury goods, Balenciaga offers a dynamic work environment that fosters creativity and professional growth. The brand is committed to excellence and innovation, making it an ideal employer for those passionate about the luxury fashion industry.

1. Develop and implement seasonal strategies to promote a positive brand image for Balenciaga in the Americas, including strategic product and brand placements in qualitative print and digital media.
2. Create and execute unique product launch strategies tailored to support retail initiatives.
3. Manage all public relations activities for the brand, ensuring a brand-appropriate presence in key digital and print titles across the region.
4. Pitch and manage press features.
5. Oversee all event programming needs, including location scouting, list creation, PR activities, and team oversight for event logistics and reporting.
6. Manage internal communications for the AMER region, including strategy development and internal communications posting.
7. Support global brand partnerships and manage retail marketing efforts, both paid and organic.
8. Contribute to the paid media strategy and manage VIP needs, including creating recommendations and overseeing logistics.
9. Manage department assistants, specialists, coordinators, and interns.
10. Oversee vendor and partner invoice processes.
11. Support HQ PR, marketing, image, VIP, and digital teams with international press and marketing activations in the US and abroad.

1. Strong existing relationships with fashion and cultural industry leaders.
2. Relevant experience in designing and implementing communication strategies.
3. High understanding of the luxury environment and client orientation.
4. Strong understanding of the cultural landscape across the US, Brazil, Canada, and Mexico.

1. Strong strategy development and implementation skills.
2. Leadership and management effectiveness.
3. Interpersonal, communication, and presentation skills.
4. Ability to work effectively with a wide range of media outlets.
5. Strategic, analytical, and organizational skills.

Demonstrated skills, knowledge, and experience in the design and execution of communication and public relations activities.

A reasonable estimate of the current salary range is $90,000 USD to $105,000 USD.

Balenciaga offers opportunities for professional development within the House or the Kering group, empowering leaders to create high-performing teams and guiding employees to reach their full potential.

Balenciaga fosters a diverse workforce, embracing diversity in all its forms to enrich the workplace and client experience. As an Equal Opportunity Employer, the brand selects talents based on competencies and alignment with brand behaviors, ensuring a stimulating and fulfilling work environment.