Balenciaga Global Performance Media Intern

Paris France

Wednesday, February 12, 2025

Balenciaga, a distinguished name in the luxury fashion industry, was founded by Cristóbal Balenciaga in 1917. Renowned for its avant-garde and uncompromising designs, the brand has been a pillar of innovation and excellence. As part of the Kering Group since 2001, Balenciaga continues to influence global fashion trends under the artistic direction of Demna. The brand offers a dynamic work environment that values creativity and professional growth.

1. Support the Global Performance Media Manager in managing and optimizing acquisition campaigns including Paid Search, Social, Affiliation, and Display.
2. Coordinate and activate campaigns with media partners from briefing to final reporting.
3. Analyze performance and optimize budget allocations across high-performing campaigns and markets to achieve profitability goals (ROAS).
4. Maintain rigorous oversight of Performance Media budgets, from consolidation to vendor payments.
5. Analyze website traffic across channels to enhance understanding of customer journeys and inform ongoing planning and optimization.
6. Coordinate creative asset needs for performance campaigns.
7. Ensure brand image consistency across all channels in messaging, creative, and strategy.

1. Previous experience in performance acquisition campaign management, particularly in SEA (including Shopping).
2. Strong knowledge of various acquisition channels, ideally gained in e-commerce or a specialized agency.

1. Analytical mindset with the ability to derive insights from complex data.
2. Proficiency in Excel and familiarity with PowerPoint.
3. Fluency in English (written and spoken).
4. Experience with Google Analytics and at least one other platform such as Google Ads, Facebook Business Manager, TikTok Ads, or Snapchat Business.
5. Proficiency in tools like Google Looker Studio, Big Query, SA360, or GA 4 is advantageous.

A foundational experience in managing performance acquisition campaigns, particularly in SEA, is required.

Opportunity to work in a dynamic international environment at the intersection of digital media and e-commerce within the luxury sector.

Balenciaga fosters a culture of excellence and innovation, encouraging employees to reach their full potential in a stimulating and inclusive environment. The brand is committed to diversity and equal opportunity, enriching the workplace and customer experience through varied perspectives.