Balenciaga Direct Marketing Intern

Paris • France

Friday, September 12, 2025

Balenciaga, a distinguished name in luxury fashion, was founded by Cristóbal Balenciaga in 1917 and established in Paris in 1937. Renowned for its innovative approach to modern couture, the brand is part of the esteemed Kering Group, which is known for nurturing creativity and excellence. Balenciaga continues to lead the fashion industry with its avant-garde collections and commitment to social responsibility, ensuring a dynamic and forward-thinking work environment.

1. Support the definition, updating, and distribution of the Direct Marketing channels calendar.
2. Coordinate the delivery of multichannel Direct Marketing campaigns with external agencies and local teams.
3. Define relevant client targets in alignment with HQ criteria or regional target files.
4. Monitor the impact of direct marketing campaigns on client engagement and sales weekly and monthly.
5. Assist in monthly benchmarking activities.
6. Manage one-to-one Clienteling task requests, including preparation of briefs and coordination with agencies and regions.
7. Aid in developing retail marketing tools to support sales associates, such as product catalogs and digital store invitations.
8. Upload assets and templates to the Clienteling app.
9. Update existing lifecycle programs with the latest content.
10. Coordinate asset requests and delivery with the Image department.
11. Ensure flawless execution of client journeys.

1. Bachelor’s or Master’s student in business, communication, or marketing.
2. Previous experience in global direct marketing.

1. High attention to detail.
2. Organized and flexible, able to handle last-minute requests.
3. Proactive, reactive, and curious.
4. Quick learner in an intercultural context.
5. Interest in data reporting.
6. Good understanding of the luxury industry.
7. Experience in campaign management, digital or Salesforce Marketing Cloud is a plus.
8. Knowledge of InDesign is a plus.
9. Proficiency in Excel and PowerPoint.
10. Fluent in English.

A first experience in global direct marketing is required.

Bachelor’s or Master’s student in business, communication, or marketing.

Balenciaga offers a stimulating and fulfilling work environment, fostering professional development within the House and the Kering Group. The company is committed to creating high-performance teams and supporting employees to express their full potential.

Balenciaga is dedicated to fostering a diverse workforce and believes that diversity enriches both the workplace and client experience. As an Equal Opportunity Employer, Balenciaga values competencies and brand alignment in its selection process, ensuring a supportive environment for all employees.