Balenciaga Direct Marketing Intern

Paris • France

Thursday, September 11, 2025

Balenciaga, a distinguished member of the Kering Group, is renowned for its avant-garde approach to fashion, consistently pushing the boundaries of modern design. Established in Paris in 1937 by the visionary Cristóbal Balenciaga, the brand has maintained its legacy of innovation and excellence in couture. Today, Balenciaga continues to lead the fashion industry with its cutting-edge collections and commitment to social responsibility.

1. Assist in the development and execution of the Direct Marketing channels calendar.
2. Coordinate multichannel campaign delivery with external and internal stakeholders.
3. Define client targets in alignment with headquarters' criteria.
4. Monitor and report on the impact of marketing campaigns on client engagement and sales.
5. Conduct monthly benchmarking activities.
6. Manage one-to-one Clienteling tasks, including brief preparation and coordination with agencies.
7. Develop retail marketing tools to support sales associates.
8. Upload assets and templates to the Clienteling app.
9. Update lifecycle programs with current content and coordinate asset delivery.
10. Ensure seamless execution of client journeys.

1. Bachelor’s or Master’s student in business, communication, or marketing.
2. Previous experience in global direct marketing.

1. High attention to detail.
2. Organizational skills and flexibility.
3. Proactive and reactive mindset.
4. Curiosity and quick learning ability in an intercultural context.
5. Interest in data reporting.
6. Understanding of the luxury industry.
7. Proficiency in Excel and PowerPoint.
8. Fluency in English.

A first experience in global direct marketing is required. Experience in campaign management, digital or Salesforce Marketing Cloud is advantageous.

Bachelor’s or Master’s student in a business school, communication, or marketing.

Balenciaga offers a stimulating and fulfilling work environment, encouraging professional growth within the House and the Kering Group. Employees are supported to reach their full potential.

Balenciaga fosters a diverse and inclusive workplace, valuing diversity in all its forms. The company is committed to creating high-performance teams and supports each employee's professional development.