Balenciaga Direct Marketing Intern

Paris • France

Wednesday, September 10, 2025

Balenciaga, a prestigious name in the luxury fashion industry, is part of the esteemed Kering Group, which is renowned for its portfolio of iconic brands. As an employer, Balenciaga is dedicated to nurturing talent and fostering professional growth within a dynamic and inspiring environment. The company values innovation, creativity, and excellence, providing employees with the opportunity to thrive in a stimulating workplace.

1. Support the definition, update, and distribution of the Direct Marketing channels calendar.
2. Coordinate the delivery of multichannel Direct Marketing campaigns in collaboration with external and internal stakeholders.
3. Define relevant client targets in alignment with HQ criteria or regional target files.
4. Monitor the impact of Direct Marketing campaigns on client engagement and sales on a weekly and monthly basis.
5. Conduct monthly benchmarking activities.
6. Manage one-to-one Clienteling task requests, including preparing briefs and coordinating with agencies and regions.
7. Assist in the development of retail marketing tools to support sales associates.
8. Upload assets and templates to the Clienteling app.
9. Update existing lifecycle programs with the latest content.
10. Coordinate asset requests and delivery with the Image department.
11. Ensure flawless execution of client journeys.

1. Bachelor’s or Master’s student in business, communication, or marketing.
2. First experience in global direct marketing.

1. High attention to detail.
2. Strong organizational skills and flexibility.
3. Proactive, reactive, and curious nature.
4. Quick learning ability in an intercultural context.
5. Interest in data reporting.
6. Good understanding of the luxury industry.
7. Proficiency in Excel and PowerPoint.
8. Fluency in English.

Previous experience in campaign management, digital marketing, or Salesforce Marketing Cloud is advantageous.

Bachelor’s or Master’s student in business, communication, or marketing.

Balenciaga provides a stimulating and fulfilling work environment, encouraging professional development and high performance. Employees are supported to express their full potential.

Balenciaga, as part of the Kering Group, is committed to fostering a diverse workforce and creating an inclusive environment. The company values diversity in all its forms and believes it enriches both the workplace and the client experience. As an Equal Opportunity Employer, Balenciaga selects talents based on competencies and brand alignment, ensuring a supportive atmosphere for success.