Balenciaga Direct Marketing Intern

Paris • France

Monday, March 17, 2025

Balenciaga, a distinguished name in the fashion industry, is part of the Kering Group, a global luxury conglomerate renowned for its portfolio of iconic brands. Since its inception by Cristóbal Balenciaga in 1917, the brand has been synonymous with avant-garde fashion and innovative design. Balenciaga continues to set the benchmark in luxury fashion, offering a stimulating environment for professional growth and creativity.

1. Collaborate with regional Client Engagement teams to enhance client retention globally.
2. Ensure alignment of Direct Marketing initiatives with Balenciaga's brand identity.
3. Monitor Direct Marketing, Lifecycle, and Clienteling activities to guarantee client satisfaction and engagement.
4. Coordinate the delivery of multichannel Direct Marketing campaigns with external and internal stakeholders.
5. Define client targets based on criteria from headquarters or regional inputs.
6. Conduct weekly analysis of direct marketing campaign impacts on client engagement and sales.
7. Support monthly benchmarking activities.
8. Manage one-to-one Clienteling task requests, including preparation, translation, and coordination.
9. Assist in the development of retail marketing tools such as product catalogs and digital store invitations.
10. Upload assets and templates to the Clienteling app.
11. Update lifecycle programs with current content and coordinate asset delivery.
12. Ensure seamless execution of client journeys.

1. Previous experience in campaign management, digital marketing, or Salesforce Marketing Cloud is advantageous.
2. Strong understanding of the luxury industry.
3. Proficiency in InDesign is beneficial.
4. Excellent skills in Excel and PowerPoint.
5. Fluency in English.

1. Attention to detail
2. Organizational skills
3. Flexibility
4. Proactivity
5. Adaptability
6. Curiosity
7. Quick learning ability in an intercultural context

Experience in campaign management, digital marketing, or Salesforce Marketing Cloud is a plus.

Balenciaga offers a stimulating and fulfilling work environment, committed to the professional development of its employees within the House and the Kering Group. The company fosters diversity and encourages a high-performance culture.

Balenciaga is dedicated to nurturing a diverse workforce, believing that diversity enriches both the workplace and the client experience. As an Equal Opportunity Employer, Balenciaga values competencies and brand alignment, aiming to set individuals up for success in a supportive environment.