Balenciaga Digital Marketing Manager

Shanghai • China

Tuesday, August 12, 2025

Balenciaga, a distinguished name in luxury fashion, was founded by Cristóbal Balenciaga in 1917 and has since been a beacon of innovation and elegance. As a part of the Kering Group, Balenciaga continues to lead the industry with its avant-garde collections and commitment to social responsibility. The brand is renowned for its pioneering digital interactions and material advancements, maintaining its status at the forefront of modern fashion.

1. Develop and execute the brand's social media strategy in China, aligning with global initiatives and local market needs.
2. Optimize and enhance the brand's presence on major Chinese social media platforms such as Weibo, WeChat, RED, and Douyin.
3. Lead and manage local digital campaigns for key events including Chinese New Year, 520, Qixi, and Holiday.
4. Collaborate with the APAC regional head and media team to boost social content engagement and follower acquisition.
5. Monitor digital marketing trends, consumer behavior, and competitors' activities to provide insightful reports.
6. Identify and spearhead innovative digital projects to maintain the brand's pioneering role in the industry.
7. Evaluate emerging technologies and provide strategic recommendations for their adoption.

1. Proven experience in communication, digital marketing, and e-commerce within international companies.
2. Strong leadership skills with the ability to collaborate effectively across functional teams.
3. In-depth knowledge of the Chinese market with a successful track record in digital marketing initiatives.
4. Extensive network within digital channels and among social influencers.
5. Goal-oriented with strong analytical skills and attention to detail.

1. Proficiency in English and Mandarin, both written and spoken.
2. Expertise in MS Excel, PowerPoint, and analytical tools.
3. Strong project management and communication skills.
4. Ability to drive performance through effective marketing strategies.

Significant experience in digital marketing, communication, and e-commerce, preferably within the luxury fashion, cosmetics, or media sectors.

Bachelor's degree in Marketing, Communication, Business, or a related field.

Balenciaga offers opportunities for professional development within the brand and the Kering Group, fostering a stimulating and fulfilling workplace environment.

Balenciaga is committed to diversity and inclusion, believing that a diverse workforce enriches both the workplace and client experience. The company values open communication and collaboration, empowering employees to reach their full potential.