Balenciaga CRM Specialist

Seoul • South Korea

Sunday, March 1, 2026

Balenciaga, a distinguished name in the luxury fashion industry, was founded in 1917 by Cristóbal Balenciaga in Spain and later established in Paris in 1937. The brand has consistently defined modern couture through bold innovations in silhouette and technique. Balenciaga is renowned for its avant-garde collections that transcend traditional boundaries, encompassing women's and men's ready-to-wear, accessories, and objets d'art. As part of its commitment to modernity, the brand actively engages with the digital realm, advances in materials, and social responsibility. Balenciaga continues to set new standards of elegance, as evidenced by its 50th couture collection in 2021, the first since the founder's retirement in 1968.

1. Coordinate and assist with the launch of the LUCE project, implementing new digitalization processes in retail stores.
2. Conduct in-store training and follow-up to ensure the effectiveness of omnichannel in-store client journey initiatives.
3. Manage and handle IT devices and tools related to LUCE.
4. Provide regular reporting on LUCE usage and analyze customer retention and segmentation.
5. Manage customer engagement activities, including collecting customer profiles and feedback, and handling customer gifts.
6. Ensure accurate and timely completion of all administrative tasks.
7. Coordinate gift development in alignment with headquarters' direction and local celebrations.
8. Support clienteling with store teams to develop VIC treatment plans based on performance analysis.

1. Minimum of 3 years of work experience, preferably in the retail industry.
2. Bachelor’s degree or relevant experience in Marketing, Business Administration, Commerce, or related fields.

1. Proficiency in digital tools and systems management.
2. Strong analytical skills for customer data analysis.
3. Excellent communication and training abilities.
4. Organizational skills for managing multiple tasks and projects.

A minimum of 3 years of relevant experience, preferably within the retail sector, is required.

Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field is preferred.

The position offers a comprehensive benefits package, including health insurance, employee discounts, and opportunities for professional development.

Balenciaga fosters a culture of innovation and creativity, encouraging employees to push boundaries and redefine modern elegance. The company values social responsibility and sustainability, integrating these principles into its operations and employee practices.