Balenciaga Client Engagement Director
Balenciaga, a distinguished name in luxury fashion, is part of the Kering group, a global leader in apparel and accessories. Known for its avant-garde designs and innovative approach, Balenciaga offers a dynamic environment for professionals seeking to make a significant impact in the luxury sector. The brand is committed to fostering professional growth and excellence within its teams.
- Define and lead the global client engagement roadmap, aligned with business and marketing priorities.
- Establish KPIs and governance frameworks to monitor performance and support retail growth.
- Design and oversee a 360° client engagement strategy covering acquisition, activation, retention, and upgrade.
- Develop and structure the global VIC strategy, including segmentation, governance, and differentiated engagement models.
- Oversee the identification, recruitment, and development of high-potential and top clients.
- Lead the global CRM strategy and ensure consistent, optimized deployment across regions.
- Drive client activation through retail initiatives and exclusive on-site and off-site experiences.
- Elevate boutique-led activations and differentiated retail concepts with global consistency.
- Define and govern the global gifting and client attention strategy (physical and experiential) with clear success metrics.
- Embed best-in-class clienteling standards and ensure strong team adoption.
- Oversee global client insights, data quality, and continuous improvement of data collection practices.
- Implement standardized performance frameworks to maximize ROI and client lifetime value.
- Lead and develop the global client organization by setting clear standards, fostering a high-performance culture, and empowering regional teams to deliver consistent, measurable results.
- Drive strong cross-functional collaboration (Marketing, Retail, Image, Digital) and partner closely with regions to align client strategy with local business priorities.
- Senior client expert with strong experience in luxury retail and global client development.
- Strategic vision combined with hands-on execution capabilities.
- Experience in building engagement models for both young consumers and HNWI clients.
- Strong leadership skills with the ability to structure teams and partner closely with regions.
- Focus on innovation and evolving clienteling practices.
- Comfortable working with data to drive performance.
Extensive experience in luxury retail and global client development, with a proven track record in strategic vision and execution.
Balenciaga is committed to professional development and offers opportunities for growth within the House and the Kering group. Employees are empowered to create, build, and sustain high-performing teams in a stimulating and fulfilling workplace environment.
Balenciaga fosters a diverse and inclusive workplace, believing that diversity enriches both the workplace and the client experience. As an Equal Opportunity Employer, Balenciaga values competencies and alignment with brand behaviors, setting people up for success.
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