Balenciaga Associate Store Manager

Seoul • South Korea

Friday, February 27, 2026

Balenciaga, a distinguished name in luxury fashion, was founded in 1917 by Cristóbal Balenciaga in Spain and established its Parisian roots in 1937. As part of the Kering Group, Balenciaga is renowned for its bold innovations in silhouette and technique, defining modern couture. The brand continues to push boundaries with its collections that span women's and men's ready-to-wear, accessories, and objects. Balenciaga is at the forefront of modernity, engaging with the digital realm, advancing materials, and actively practicing social responsibility.

1. Support the Store Manager in leading the team and store operations to achieve sales and KPI targets while adhering to procedures and guidelines.
2. Act as the brand engagement leader for customers, maximizing the store's potential through qualitative and quantitative goals.
3. Perform duties assigned by the Store Manager and headquarters, acting as a deputy when necessary.
4. Manage floor coverage, sales enhancement, visual merchandising, display, customer service, and operations.
5. Analyze daily, weekly, and monthly results, continuously evaluating performance.
6. Assist in reporting to headquarters and share information with the store team.
7. Monitor the business environment, including local competitors, and provide feedback to the Store Manager.
8. Support and lead the team to achieve specific qualitative and quantitative goals.
9. Execute and follow up on action plans established by headquarters and the Store Manager.
10. Update the store team on KPI status and provide necessary support to achieve them.
11. Foster a positive work environment and maintain brand behaviors, motivating the store team daily.
12. Prepare team and individual activities, such as morning briefings and one-on-one meetings, in collaboration with the Store Manager.
13. Manage staff issues and support team members in their roles.
14. Contribute to the development of the sales team by providing clear goals and consistent feedback.
15. Share development plans with the Store Manager and assist in building a motivated, capable team aware of the latest fashion and luxury trends.
16. Act as a Balenciaga ambassador, maintaining and enhancing brand culture internally and externally.
17. Oversee clienteling activities, adhering to headquarters guidelines, and maintain the store atmosphere in line with the brand image.
18. Ensure consistent execution of Balenciaga signature experiences and customer engagement, supervising sales activities to maintain qualitative standards.
19. Follow up on CEE and NPS scores, taking action based on results.
20. Develop a clienteling mindset, enhancing customer loyalty from new clients to VICs.
21. Attract, develop, and retain clients through data collection and one-on-one relationships.
22. Provide excellent customer experiences aligned with Balenciaga's signature.
23. Measure in-store actions across various channels, managing customer complaints and related sales procedures.
24. Build networks with influential figures in the luxury industry to strengthen customer loyalty, especially among VICs and VVICs.
25. Ensure compliance with legal, safety, security, internal regulations, sustainability, and HR guidelines.
26. Strive to maintain the store image according to Balenciaga standards, ensuring the team has access to necessary resources.
27. Plan, approve, organize, and prepare activities to manage anticipated workloads, providing available resources.
28. Take necessary measures to ensure the safety of products and valuables in the store.
29. Implement retail excellence guidelines in the store, including FOH, BOH, and the store team.
30. Assist the Store Manager in overseeing inventory activities and warehouse stock, reporting discrepancies immediately.
31. Manage inventory activities with the Operations Manager based on inventory results.
32. Oversee warehouse stock management, ensuring it aligns with the store's sales potential.
33. Review and improve existing procedures to enhance efficiency and effectiveness.
34. Supervise store team planning activities.

1. Understanding of Balenciaga product sensibility and ability to act in alignment with the brand's image and values.
2. Interest in the luxury market and knowledge of fashion trends to develop new clients and strengthen relationships with existing ones.
3. Customer service mindset and excellent communication skills to provide outstanding customer service and after-sales service.
4. Proactive and positive team player contributing to a positive work environment and enhancing teamwork.

1. Leadership and team management
2. Sales and KPI analysis
3. Customer service excellence
4. Brand representation and clienteling
5. Operational and process management
6. Effective communication
7. Problem-solving and decision-making

Proven experience in a similar role within the luxury fashion industry, demonstrating leadership and operational capabilities.

Bachelor's degree in Business, Fashion, or a related field preferred.

Balenciaga offers a dynamic work environment within the Kering Group, fostering professional growth and supporting leaders in building high-performing teams. Employees are encouraged to reach their full potential in an inspiring work setting.

Balenciaga is committed to nurturing diverse talent, believing that diversity in gender, age, nationality, cultural background, disability, and sexual orientation enriches the workplace and customer experience. The company welcomes all applicants, providing equal opportunities and selecting talent based on Balenciaga's behavioral competencies. Balenciaga seeks to support the growth and success of its employees, exploring opportunities for candidates to showcase their abilities through the interview process.