Balenciaga Associate Store Manager

Seoul • South Korea

Friday, August 1, 2025

Balenciaga, a revered name in the luxury fashion industry, was established in 1917 by Cristóbal Balenciaga in Spain. The brand opened its first boutique in Paris in 1937, where it continued to design collections until 1968. Known for its avant-garde fashion, Balenciaga has become synonymous with innovative prêt-à-porter collections, leather goods, footwear, and accessories. Since 2001, Balenciaga has been part of the Kering Group, a conglomerate that houses some of the most influential brands in the fashion world. Under the artistic direction of Demna since 2015, Balenciaga continues to set trends and redefine fashion standards globally.

1. Lead and manage the sales team to achieve sales and KPI targets while adhering to procedures and guidelines.
2. Act as the brand engagement leader for customers, maximizing the store's potential through qualitative and quantitative goals.
3. Support the Store Manager in managing floor coverage, enhancing sales, visual merchandising, display, customer service, and operations.
4. Analyze daily, weekly, and monthly results, continuously evaluating performance.
5. Assist the Store Manager with reporting tasks and share relevant information with the store team.
6. Monitor and understand the local competitive landscape.
7. Provide high-quality feedback to the Flagship Store Manager and report on requested matters.
8. Support the Store Manager in achieving specific qualitative and quantitative goals and lead team leaders.
9. Execute and follow up on action plans established by the headquarters and Flagship Store Manager.
10. Update the store team on KPI status and provide necessary support to achieve them.
11. Foster a positive work environment and maintain brand behaviors, motivating the store team daily.
12. Collaborate with the Store Manager and/or team leaders to manage staff issues.
13. Attract, develop, and retain talent within the team.
14. Contribute to the development of the sales team by providing clear goals and timely, consistent feedback.
15. Share development plans with the Store Manager and Operations Manager.
16. Assist in building a motivated and skilled team aware of fashion and luxury industry trends.
17. Act as a Balenciaga ambassador, maintaining and enhancing brand culture both internally and externally.
18. Oversee clienteling activities in line with headquarters guidelines.
19. Maintain the store atmosphere in alignment with the brand image.
20. Ensure consistent execution of the Balenciaga signature experience and customer experience.
21. Achieve customer satisfaction and engagement, maintaining Balenciaga's qualitative standards.
22. Follow up on CEE and NPS scores and take actions based on results.
23. Develop a clienteling mindset and enhance customer loyalty from new clients to VICs.
24. Manage customer complaints and oversee related sales procedures.
25. Build networks with influential figures in the luxury industry to strengthen customer loyalty, especially among VICs and VVICs.
26. Ensure compliance with legal, safety, security, internal regulations, sustainability, and HR guidelines.
27. Strive to maintain the store image in line with Balenciaga standards and provide access to relevant resources.
28. Plan, approve, organize, and prepare activities to manage expected workloads and provide available resources.
29. Take necessary measures to ensure the safety of products and valuables in the store.
30. Implement retail excellence guidelines in the store (FOH, BOH, store team).
31. Assist the Store Manager in supervising inventory activities and warehouse stock, reporting discrepancies immediately.
32. Manage inventory activities with the Operations Manager based on inventory results.
33. Oversee warehouse stock management, ensuring it aligns with the store's sales potential.
34. Review and improve existing procedures to enhance efficiency and effectiveness.
35. Supervise store team planning activities.

1. Understanding of Balenciaga's product sensitivity and ability to act in line with the brand's image and values.
2. Interest in the luxury market and knowledge of fashion trends to develop new clients and strengthen relationships with existing ones.
3. Customer service mindset and excellent communication skills to provide outstanding customer service and after-sales service.
4. Proactive and positive team player contributing to a positive work environment and enhancing teamwork.

1. Leadership and team management
2. Sales and KPI analysis
3. Customer service excellence
4. Strong communication
5. Problem-solving
6. Clienteling and customer relationship management
7. Inventory and stock management
8. Compliance and procedural adherence

Proven experience in a similar role within the luxury fashion industry, with a focus on sales, team management, and clienteling.

Bachelor's degree in Business, Fashion, or a related field is preferred.

Balenciaga is committed to fostering professional growth within the brand and the Kering Group, supporting leaders in building and maintaining high-performing teams, and enabling employees to realize their potential in an inspiring work environment.

Balenciaga embraces diversity, believing that all forms of diversity, including gender, age, nationality, cultural background, disability, and sexual orientation, enrich the workplace and customer experience. The company welcomes all applicants and provides equal opportunities, selecting talent based on Balenciaga's behavioral competencies. Balenciaga is dedicated to the growth and success of its talent, seeking to explore opportunities for candidates to showcase their capabilities during the interview process.