Alfred Dunhill Ecommerce, CRM, and Digital Marketing Senior Manager

Tokyo • Japan

Friday, June 20, 2025

Alfred Dunhill, a distinguished name in luxury menswear and accessories, operates under the Richemont Group, a global leader in luxury goods. Renowned for its commitment to craftsmanship and innovation, Alfred Dunhill offers a dynamic and sophisticated work environment where creativity and excellence are at the forefront.

1. Develop and execute the annual ecommerce strategy in alignment with global objectives, ensuring effective implementation and monitoring.
2. Plan and track regional online sales targets in accordance with global sales forecasts.
3. Collaborate with HQ and local merchandising teams to ensure optimal product assortment and timely replenishment online.
4. Utilize retail and online insights to maintain local visual merchandising standards.
5. Plan and execute a regional trade calendar to support marketing activations and key regional events.
6. Manage website editorial and product copy, ensuring high quality and accuracy.
7. Introduce innovative digital developments to enhance on-page functions.
8. Lead and execute omni-channel projects to strengthen digital presence.
9. Collaborate with the CRC team to drive online sales and champion digital collaboration with retail.
10. Support online wholesale to foster future growth of online channels.
11. Develop and implement CRM strategies to enhance customer retention and loyalty.
12. Maintain customer data management systems to improve data accuracy and relevance.
13. Analyze customer data to inform business strategies and initiatives.
14. Collaborate with cross-functional teams to execute multi-channel campaigns to boost customer engagement.
15. Monitor customer feedback and devise strategies to address concerns and complaints.
16. Develop and manage budgets for CRM initiatives, ensuring timely and budget-compliant project completion.
17. Create and execute a local digital marketing strategy to attract brand enthusiasts and new, younger customers.
18. Balance global branding with local messaging on digital platforms.
19. Assist the Retail team in engaging clients through digital channels.
20. Support SEO/SEM planning and analysis in collaboration with HQ.
21. Partner with HQ to develop customer journeys and newsletter schedules.
22. Manage online content for partner companies, including department store websites and social network initiatives.

1. Bachelor's degree in business administration, marketing, or a related field.
2. 5+ years of experience in customer relationship and ecommerce management or a related field.
3. Previous experience managing a team of professionals.
4. Strong understanding of data analytics and customer segmentation strategies.
5. Preferably experience in the luxury retail sector.

1. Proficiency in PC skills, including Word, Excel, and PowerPoint.
2. Business-level English and fluent Japanese.
3. Strong interpersonal, communication, and client orientation skills.
4. Proficiency in CRM software and related technologies.
5. Demonstrated ability to develop and execute successful CRM campaigns and initiatives.

A minimum of 5 years in customer relationship and ecommerce management or a related field, with experience managing a team.

Bachelor's degree in business administration, marketing, or a related field.

The position offers a comprehensive benefits package, including health insurance, retirement plans, and employee discounts on luxury products.

Alfred Dunhill fosters a culture of innovation and excellence, encouraging employees to push boundaries and achieve their full potential. As part of the Richemont Group, the company values diversity, creativity, and collaboration, providing a supportive and dynamic work environment.