Alaïa Senior Area Manager, Europe

Alaia is a Paris-based luxury fashion house revered for sculptural silhouettes, precision tailoring and artisanal finish. The brand operates across couture, ready-to-wear and accessories, and is recognized for a discreet, design-driven approach to product and retail expression within the global luxury sector.

1. Lead commercial and operational performance for Alaia's retail footprint across assigned European countries, setting targets and overseeing execution to achieve sales, margin and KPI objectives.
2. Manage, coach and develop multi-country store management teams and district managers, establishing consistent service, visual merchandising and clienteling standards.
3. Own P&L responsibility for the region, preparing forecasts, analysing variances and implementing corrective actions to protect profitability.
4. Define and deploy regional retail strategies in collaboration with HQ functions (merchandise, marketing, inventory and CRM) to maximise sell-through and localisation.
5. Drive recruitment, talent planning and performance reviews for area staff; ensure training and succession programs align with brand standards.
6. Control stock flow and allocation at a regional level; coordinate seasonal buys, inter-store transfers and sell-off plans to optimise inventory turnover.
7. Represent the brand externally with key wholesale partners, landlords and local stakeholders; negotiate commercial terms where required.
8. Monitor market trends, competitor activity and country-specific risks; recommend tactical and strategic adjustments to leadership.

1. Proven leadership in luxury retail with responsibility for multi-country operations and cross-border teams.
2. Demonstrable track record of achieving sales growth, margin improvement and KPI-driven retail governance.
3. Strong commercial acumen, experience with regional P&L ownership and financial forecasting.
4. Ability to translate global brand strategy into consistent in-market execution across diverse retail environments.
5. Excellent interpersonal skills with experience recruiting, coaching and retaining high-performing retail teams.
6. Willingness to travel frequently across the European region and to work flexible hours as market needs require.

1. Retail operations management
2. P&L management and financial forecasting
3. KPI analysis and sales reporting
4. Merchandising and inventory optimisation
5. CRM strategy and clienteling
6. Microsoft Excel
7. Microsoft PowerPoint
8. SAP
9. Salesforce
10. Tableau

At least 7 years of progressive experience in luxury or premium retail, including multiple years managing regional or multi-country teams and direct P&L responsibility.

Bachelor's degree in Business, Retail Management, Luxury Brand Management or equivalent professional experience.

Alaia cultivates a craftsmanship-led, design-first culture that values discretion, refinement and technical excellence. The workplace emphasises close collaboration between atelier, product and retail teams to preserve brand integrity while driving growth across international markets.