Alaïa Product Owner, E‑Commerce (Fixed‑term Contract)

Alaïa is a Paris‑based luxury fashion house celebrated for its sculptural tailoring, technical precision and discreet yet powerful aesthetic. The brand maintains a design‑led, atelier spirit and operates with the high standards and attention to detail expected in haute couture and luxury ready‑to‑wear.

1. Define and own the e‑commerce product roadmap in alignment with commercial, marketing and brand objectives; prioritize features and releases.
2. Translate business requirements into a clear backlog, user stories and acceptance criteria; manage sprint planning and release cadence with development teams.
3. Coordinate cross‑functional stakeholders (merchandising, CRM, marketing, UX/UI, IT, external agencies) to deliver high‑quality digital experiences that preserve brand integrity.
4. Drive continuous optimisation of the online customer journey by overseeing A/B tests, personalization initiatives and conversion rate optimisation.
5. Monitor and report on e‑commerce KPIs (conversion, AOV, traffic quality, retention) and use analytics to recommend product and UX improvements.
6. Ensure quality through user acceptance testing, post‑release validation and bug prioritisation; manage third‑party integrations and vendor relationships.

1. Proven track record as a Product Owner or Product Manager on e‑commerce platforms; 3–5+ years’ experience preferred, ideally within luxury retail, fashion or premium lifestyle brands.
2. Solid understanding of Agile/Scrum delivery; experience running sprints, backlog grooming and stakeholder ceremonies.
3. Demonstrable analytics literacy — ability to interpret data (GA4, Adobe Analytics or similar) and convert insight into prioritised product decisions.
4. Practical knowledge of e‑commerce technologies and integrations (platforms, payment providers, OMS, PIM) and experience working with external technology partners.
5. Excellent stakeholder management and communication skills, with the capacity to translate complex technical issues for commercial teams.
6. Fluency in French and professional working proficiency in English preferred.

1. Product roadmap and backlog management
2. Agile / Scrum methodology
3. Jira
4. Confluence
5. Google Analytics / GA4
6. Adobe Analytics
7. A/B testing and CRO (e.g. Optimizely, Google Optimize)
8. Experience with e‑commerce platforms (Magento / Adobe Commerce, Shopify Plus, Salesforce Commerce Cloud)
9. Basic understanding of HTML/CSS and web performance
10. Vendor and stakeholder management

3–5+ years in e‑commerce product roles, with hands‑on responsibility for defining and delivering digital product roadmaps; prior exposure to luxury or fashion retailers is highly desirable.

Bachelor’s degree in Business, Digital Product Management, Computer Science, Engineering or related field, or equivalent professional experience.

Alaïa combines couture craftsmanship with a close‑knit, design‑driven workplace where meticulousness and creative excellence are paramount. Teams operate with discretion, a collaborative mindset and a focus on delivering refined customer experiences.