Alaïa Marketing Director

Tokyo • Japan

Friday, October 24, 2025

ALAÏA, a distinguished name in the luxury fashion industry, operates under the prestigious umbrella of the Richemont Group. Known for its timeless elegance and innovative designs, ALAÏA offers a dynamic and inspiring work environment where creativity and excellence are at the forefront. As part of Richemont, employees benefit from a rich heritage of luxury craftsmanship and a commitment to sustainability and innovation.

1. Develop and execute annual marketing plans aligning global strategy with local market dynamics.
2. Ensure consistent messaging and visual identity to strengthen brand image.
3. Maximize key brand moments such as the appointment of a new Creative Director or the launch of flagship collections.
4. Create and implement press strategies, including media events and influencer outreach.
5. Build strong relationships with key media to maximize brand exposure.
6. Plan and manage brand-elevating partnerships, collaborations, and events.
7. Lead relationship management with celebrities, talents, and key opinion leaders (KOLs).
8. Develop customer-facing promotions in collaboration with stores and department stores.
9. Design marketing activations tailored to customer lifestyles and preferences, especially for VIP and loyal customer segments.
10. Enhance brand experience in alignment with CRM strategy.
11. Lead and nurture the marketing team across PR, promotions, and events.
12. Foster close collaboration with internal departments (Retail, Merchandising, CRM, and Global HQ).
13. Coach team members and manage performance to support goal achievement.
14. Strengthen organizational capability through succession planning and skills development.
15. Build and manage the annual marketing (A&P) budget.
16. Define and track KPIs (e.g., media exposure, brand awareness, event effectiveness).
17. Analyze performance and continuously optimize strategy for better outcomes.

1. 10+ years of marketing experience in the luxury, fashion, or premium consumer goods sectors.
2. Deep knowledge and proven success in brand marketing within the Japanese market.
3. Strong leadership in PR, event management, and sales promotion.
4. Experience working with various distribution channels, including directly operated stores, department stores, and wholesale.
5. Excellent team leadership and cross-functional collaboration skills.
6. Fluent in both Japanese and English, with outstanding communication ability.

1. Strategic marketing planning
2. Brand management
3. Public relations expertise
4. Event management
5. Sales promotion
6. Team leadership
7. Cross-functional collaboration
8. Budget management
9. KPI analysis
10. Fluent communication in Japanese and English

Over 10 years of marketing experience in luxury, fashion, or premium consumer goods sectors, with a focus on the Japanese market.

ALAÏA offers a competitive benefits package, including opportunities for professional development, access to exclusive industry events, and a collaborative work environment that fosters creativity and innovation.

ALAÏA prides itself on a culture that values creativity, innovation, and excellence. The company encourages a collaborative spirit and a passion for storytelling, providing an environment where employees can thrive and contribute to the brand's legacy of luxury and craftsmanship.