Alaïa E-commerce Merchandiser

Paris • France

Thursday, February 6, 2025

ALAÏA, a distinguished name in the luxury fashion industry, is renowned for its exquisite craftsmanship and timeless elegance. As part of the Richemont Group, ALAÏA offers a dynamic and innovative work environment that fosters creativity and excellence. The brand is committed to maintaining its prestigious heritage while embracing modernity and innovation in its operations.

1. Develop and implement seasonal e-merchandising strategies in collaboration with the Image team.
2. Oversee product launches in alignment with the commercial calendar.
3. Manage daily e-visual merchandising on maison-alaia.com using the dedicated Back Office and CMS.
4. Ensure the accuracy and completeness of the master data catalog for product launches across regions.
5. Maintain high-quality communication with the RTW and ACC teams to optimize the catalog.
6. Oversee the translation and proofreading of product descriptions.
7. Update e-merchandising guidelines to enhance performance while preserving the brand's image.
8. Participate actively in E-commerce buying sessions.
9. Coordinate and supervise catalog shoots with the Image, Product, and Studio departments.
10. Monitor and report on sales performance, including sell-through rates, return rates, and stock coverage.
11. Conduct market benchmarks and monitor luxury market best practices.
12. Assist in creating a comprehensive digital marketing calendar aligned with delivery groups and purchasing cycles.
13. Contribute to SEO optimization and ensure editorial coherence between SEO and SEA.

1. 5 years of experience in a similar role within a luxury brand.
2. Fluency in English and French.
3. Comprehensive knowledge of the E-commerce ecosystem; omnichannel experience is a plus.

1. Organized and meticulous with strong writing and interpersonal skills.
2. Process- and problem-solving-oriented.
3. Proficiency in MS Office, Google Analytics, JIRA, Adobe Suite, and WordPress.

A minimum of 5 years in a similar role within a luxury brand is required.

ALAÏA offers a stimulating work environment with opportunities for professional growth and development within the prestigious Richemont Group.

The workplace culture at ALAÏA is one of elegance, innovation, and dedication to excellence. Employees are encouraged to express their creativity and contribute to the brand's legacy of luxury and sophistication. The company values collaboration and the pursuit of perfection in all its endeavors.