Alaïa Boutique Manager

Bangkok • Thailand

Tuesday, June 17, 2025

Alaïa, a distinguished name in the luxury fashion industry, is renowned for its commitment to empowering femininity and fostering a multicultural community of clients. As part of a larger conglomerate known for its excellence in fashion and luxury goods, Alaïa offers a unique blend of tradition and innovation, making it an exceptional place for career growth and professional development.

1. Drive boutique sales to consistently meet or exceed monthly and annual targets.
2. Identify growth opportunities and implement business action plans to boost performance.
3. Build and develop a strong network of corporate partners and business contributors to enhance visibility and sales.
4. Lead by example on the sales floor, managing client relationships personally while motivating the team to focus on client development and retention.
5. Elevate the in-store experience through exceptional client service, ensuring alignment with the Maison’s values and vision.
6. Lead and coach the team on the Alaïa selling ceremony, providing continuous feedback to optimize service delivery.
7. Champion clienteling activities, shifting the focus from walk-in customers to proactive client engagement and relationship-building.
8. Leverage clienteling tools to achieve client retention, recruitment, and reactivation targets.
9. Recruit, train, and develop a high-performing team to deliver best-in-class service and sales results.
10. Delegate operations activities and establish clear responsibilities within the team.
11. Communicate and motivate the team around the strategy and vision of the Maison and their collective and individual contributions.
12. Conduct regular team meetings and individual performance reviews, identifying development opportunities and creating robust action plans for growth.
13. Recognize and reward achievements while addressing areas for improvement through coaching and feedback.
14. Ensure compliance with the Maison’s policies, procedures, and brand standards, maintaining a flawless boutique environment.
15. Supervise boutique operations, including inventory, payroll, and back-office tasks, to ensure efficiency and accuracy.
16. Monitor and maintain visual merchandising standards, ensuring alignment with the brand image.
17. Guarantee the boutique’s maintenance and upkeep in accordance with the Maison’s standards.
18. Stay informed about competitors’ activities and trends in the luxury fashion market to provide actionable insights.
19. Develop partnerships with key stakeholders and participate in local events to strengthen the boutique’s presence.
20. Align local strategies with the Maison’s overall goals to ensure consistency and sustainable growth.

1. At least 10 years’ experience in luxury retail, with a strong track record in sales, client development, and team management.

1. Dynamic and inspiring leadership skills with the ability to build and motivate high-performing teams.
2. Strategic thinking with excellent analytical skills and the ability to develop and execute long-term visions.
3. Expertise in delivering elevated client experiences and building long-lasting relationships.
4. Solid understanding of the luxury fashion market and client behavior, particularly in international contexts.
5. Fluency in Thai and English; additional languages are a plus.

A minimum of 10 years in luxury retail, demonstrating a strong track record in sales, client development, and team management.

The position offers a comprehensive benefits package, including opportunities for professional development and career advancement within a prestigious luxury fashion house.

Alaïa fosters a culture of excellence, creativity, and collaboration, where employees are encouraged to innovate and contribute to the brand's legacy. The workplace environment is inclusive and supportive, reflecting the Maison's commitment to diversity and empowerment.