Alaïa Assistant Store Manager

Paris • France

Tuesday, June 17, 2025

Alaïa, a distinguished Parisian Fashion Maison since 1964, is renowned for its couture essence and timeless aesthetic. Under the visionary leadership of Belgian Creative Director Pieter Mulier, Alaïa continues to innovate with sculptural silhouettes and iconic knits that celebrate the free beauty of women. As part of the Richemont Group, Alaïa is committed to crafting unique fashion experiences that empower femininity and foster a multicultural community of clients.

1. Co-monitor the achievement of sales targets and KPIs for the boutique.
2. Collaborate with the Boutique Manager on quarterly action plans to drive growth and meet targets.
3. Provide monthly and ad hoc reporting on sales, traffic, KPIs, and propose corrective actions.
4. Support the effective operation of the boutique.
5. Assist in managing the team to optimize performance and profitability.
6. Communicate and motivate the team around the Maison's strategy and vision.
7. Conduct team meetings and ensure staff are aware of targets and best practices.
8. Support the Boutique Manager in the annual performance management process.
9. Delegate operational activities and establish clear team responsibilities.
10. Assist in providing training and coaching to the team.
11. Promote clienteling behaviors to drive a client-centric business.
12. Enhance client experience in-store and out-of-store, ensuring brand guidelines are met.
13. Define objectives for client retention, recruitment, and reactivation.
14. Leverage clienteling tools to achieve results and report on ROI.
15. Research and negotiate local partnerships to acquire a luxury audience.
16. Ensure compliance with all group, Maison, and boutique policies and procedures.
17. Monitor visual merchandising to maintain brand image.
18. Supervise boutique back office and administration.
19. Ensure the boutique is properly maintained and take corrective actions as needed.

1. Proven experience in luxury retail management.
2. Strong leadership and team management skills.
3. Excellent communication and interpersonal abilities.

1. Sales and KPI management
2. Team leadership and motivation
3. Clienteling and customer relationship management
4. Operational and administrative oversight
5. Visual merchandising

A minimum of 3 years in a luxury retail management role is required.

Bachelor's degree in Business, Fashion, or a related field is preferred.

Competitive benefits package including health insurance, employee discounts, and opportunities for professional development.

Alaïa fosters a culture of innovation, elegance, and empowerment, where creativity and a passion for fashion are celebrated. The workplace is dynamic and collaborative, with a strong emphasis on personal and professional growth.