Alaïa Assistant Boutique Manager

Alaïa, a distinguished name in the luxury fashion industry, is renowned for its commitment to crafting bespoke moments that empower femininity and foster a multicultural community of clients. As part of the esteemed Richemont Group, Alaïa offers a unique workplace where innovation meets tradition, providing employees with the opportunity to contribute to a legacy of elegance and excellence.

1. Co-monitor the achievement of boutique sales targets and KPIs.
2. Identify growth opportunities and implement business action plans to boost performance.
3. Collaborate with the Boutique Manager on quarterly action plans to drive growth and achieve expected results.
4. Prepare regular reporting on sales, traffic, KPIs, and propose corrective actions.
5. Promote clienteling behaviors and best practices within the team.
6. Elevate the in-store and out-of-store client experience in line with the Maison’s standards.
7. Define specific objectives for client retention, recruitment, and reactivation.
8. Leverage clienteling tools to drive results and analyze ROI of clienteling and CRM actions.
9. Develop local partnerships with personal shoppers, stylists, and other key actors.
10. Support the Boutique Manager in recruitment, training, and management of the team.
11. Delegate operations activities and establish clear responsibilities within the team.
12. Communicate and motivate the team around the strategy and vision of the Maison.
13. Ensure compliance with the Maison’s policies, procedures, and brand standards.
14. Supervise the boutique back office and administration.
15. Monitor and maintain visual merchandising standards.
16. Stay informed about competitors’ activities and trends in the luxury fashion market.
17. Develop partnerships with key stakeholders and participate in local events.

1. At least 5 years’ experience in luxury retail.
2. Strong track record in sales, client development, and team management.

1. Dynamic and inspiring leadership abilities.
2. Strategic thinking with excellent analytical skills.
3. Expertise in delivering elevated client experiences.
4. Solid understanding of the luxury fashion market and client behavior.
5. Fluency in Thai and English; additional languages are a plus.

Minimum of 5 years in luxury retail with proven success in sales, client development, and team management.

Employees enjoy a supportive environment that encourages personal and professional growth, along with opportunities to engage in exclusive industry events and initiatives.

Alaïa fosters a culture of innovation, elegance, and excellence, where employees are inspired to contribute to the brand's legacy while embracing a collaborative and inclusive work environment.