Adolfo Dominguez Marketing Lifestyle Brand Manager

Puig is a privately held, Spain-based company that develops and manages international fashion and fragrance brands. Operating across product development, marketing and distribution, Puig combines creative heritage with a commercial, export-oriented organisation and a strong presence in lifestyle licensing and celebrity partnerships.

1. Define and execute 360° brand strategies for the assigned lifestyle portfolio (Adolfo Domínguez, Antonio Banderas, Shakira, United Colors of Benetton and other lifestyle brands) to drive awareness, trial and sales in-market.
2. Plan and deliver integrated marketing campaigns across retail, digital, social and ATL/BTL channels, ensuring consistent brand positioning and creative execution.
3. Lead product and seasonal launches, coordinating product, packaging and merchandising inputs with cross‑functional teams (sales, trade marketing, supply chain and finance).
4. Manage external agencies and talent/celebrity relationships where applicable, overseeing briefs, timelines, deliverables and budgets.
5. Own budget planning and P&L accountability for marketing activities at market level; monitor ROI and reallocate resources to maximize commercial impact.
6. Develop shopper and retail activation plans with sales teams and retail partners to optimize distribution and in-store visibility.
7. Establish KPIs, monitor performance and generate actionable market reports; translate data into recommendations to improve conversion and lifetime value.
8. Coordinate with regional and global brand teams to align local initiatives with global strategy and ensure compliance with brand guidelines and licensing requirements.

1. Bachelor’s degree in Marketing, Business Administration, Communications or related field; advanced degree preferred.
2. Proven experience managing lifestyle, fashion, fragrance or consumer goods brands, preferably within an international or regional matrix organisation.
3. Demonstrable track record of planning and executing 360° marketing campaigns and product launches with measurable commercial results.
4. Experience managing agencies, external talent/licensors and cross‑functional stakeholders.
5. Strong commercial acumen with budget and ROI management experience.
6. Excellent communication, project management and stakeholder-influence skills.

1. Brand strategy and positioning
2. Integrated marketing campaign planning (ATL/BTL/digital/social)
3. Product launch and go-to-market planning
4. Budgeting and P&L management
5. Agency briefings and vendor management
6. KPI setting, performance analysis and reporting
7. Retail and shopper activation
8. Cross-functional collaboration and stakeholder management

Minimum of 4 years of progressive marketing experience managing lifestyle, fashion or consumer brands, with proven responsibility for end-to-end campaign delivery and measurable commercial outcomes. Experience in Latin American markets and with licensed or celebrity-branded products is highly desirable.

Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline; Master’s or MBA is advantageous.

Puig blends creative entrepreneurship with commercial rigour. The workplace emphasises cross‑disciplinary collaboration, fast-paced execution and a strong international outlook, offering employees exposure to brand-building, licensing and high-profile partnerships.